Orchard Realty

The challenge

Orchard Realty is a real estate firm in Julian, California. It wanted a modern, user-friendly website that would improve its search visibility and generate more leads. Its existing site had several problems:

• An outdated design that did not reflect the firm’s professionalism
• Low search engine visibility and limited organic traffic
• Cumbersome navigation and weak property search
• No modern real estate tools to support property discovery and lead generation

What we did

Redesign

• A responsive real estate theme customized with Orchard Realty’s colors, typography and imagery
• A simplified menu for listings, community information and contact details, plus category filters and a search bar
• High-quality images of properties and the scenic Julian area
• A revamped blog on the local market and community

SEO

• Keyword research on Julian, CA real estate terms, applied to titles, meta descriptions, headers and content
• Image optimization, caching and code improvements for speed, a submitted sitemap and Core Web Vitals compliance
• Keyword-optimized property descriptions and blog posts, with internal linking

Showcase IDX integration

• Property search filtered by price, location and property type, with an interactive map of listings and nearby amenities
• Lead capture through account sign-ups and property inquiries, with automated follow-ups
• Real-time MLS updates to keep listings current