Legal
Cookie policy
Which cookies this site uses, why, and how to change your choice at any time. Analytics and marketing cookies stay off until you allow them.
- Last updated October 16, 2026
- Questions: info@thexconcept.com
This page explains the cookies and similar technologies used on thexconcept.com, why they are used and how you control them. It complements the Privacy policy.
Your current choice
Your current choice appears here once the page has loaded.
What cookies are
Cookies are small text files a website stores in your browser. Similar technologies include local storage and tracking pixels. Some are needed for the site to work; others help measure visits or advertising. “First-party” cookies are set by this site; “third-party” cookies are set by other services.
How this site uses them
- Necessary: remember your cookie choices and your accessibility settings, and keep site administrators signed in. They are always on and contain no advertising identifiers.
- Analytics: Google Analytics counts visits and shows which pages are useful. Off until you allow it.
- Marketing: Google Ads and, when campaigns run, LinkedIn measure whether ads lead to enquiries and may show ads on other sites. Off until you allow it, and always off when your browser sends a Global Privacy Control signal.
Cookie list
Necessary
| Name | Provider | Purpose | Duration |
|---|---|---|---|
txcc_consent |
This site | Remembers your cookie choices | 12 months |
txcc_a11y (browser storage) |
This site | Remembers your accessibility toolbar settings on this device | Until you reset them |
wordpress_*, wp-settings-* |
This site | Keeps site administrators signed in (not set for visitors) | Session to 1 year |
Analytics
| Name | Provider | Purpose | Duration |
|---|---|---|---|
_ga |
Google Analytics | Distinguishes visitors to count visits anonymously | 2 years |
_ga_* |
Google Analytics | Keeps the state of a visit | 2 years |
Marketing
| Name | Provider | Purpose | Duration |
|---|---|---|---|
_gcl_au |
Google Ads | Measures whether an ad click led to an enquiry | 3 months |
li_fat_id, bcookie |
Measures LinkedIn ad results (only if LinkedIn ads are running) | Up to 1 year |
Google Consent Mode
The site uses Google Tag Manager with Google Consent Mode v2. Until you allow analytics or marketing, Google tags are told that consent is denied: they set no analytics or advertising cookies and may only send limited, cookieless signals (such as that a page was viewed) that Google uses for aggregated modeling. When you change your choice, the tags update immediately.
Content that loads only when you ask for it
- Calendly: the booking window and its cookies load only after you click a “Book a call” button. See Calendly’s privacy notice.
- YouTube: videos use YouTube’s privacy-enhanced mode (youtube-nocookie.com) and load only when you press play.
- Client map: map images come from OpenStreetMap servers, which receive your IP address but set no cookies.
Fonts, icons and images are served from this site, not from third-party servers.
How to control cookies
- Use Cookie settings at the bottom of any page, or the button above, to change or withdraw your consent at any time. Withdrawing consent deletes this site’s analytics and advertising cookies.
- Turn on Global Privacy Control in your browser or a browser extension; the site honors it automatically.
- Block or delete cookies in your browser settings. Blocking necessary cookies means the banner will appear on every visit.
- Opt out of Google’s ad personalization at adssettings.google.com.
How long choices are kept
Your choice is stored for 12 months, then the banner asks again. It also asks again if new types of cookies are added to the site.
Contact
The X Concept (Charles Oreve)
8525 Gibbs Drive, Suite 304, San Diego, CA 92123
Email: info@thexconcept.com
Phone: (808) 344-5043