The X Concept is a full service marketing agency established in San Diego, CA in 2001. We provide Website development, SEO, SEM, Social Media Marketing and Email Marketing.
California SB 37 Is Now Law – Is Your Law Firm’s Website Exposing You to a $100,000 Fine? “Unethical attorney advertising misleads consumers who often lack legal expertise to distinguish between deceptive promises and legitimate legal representation.” – Senator Thomas Umberg, California SB 37 Author If your firm’s website was built or last updated before...
Third Time’s the Peninsula: Inside the New JaneCarhart.com There’s a particular satisfaction that comes from working with a client through multiple evolutions of their business – watching them grow, shift markets, and refine their brand with each chapter. Jane Carhart is exactly that kind of client, and her latest website, janecarhart.com, is the third site...
11 Years Later: Why We Rebuilt Luxury Photo Mirror’s Website From the Ground Up Some projects hold a special place in your portfolio – not just because of the work, but because of what they represent over time. Luxury Photo Mirror is one of those projects for us at The X Concept. Eleven years ago,...
WordPress 7.0 vs 6.9: The Biggest Shift in WordPress Since Gutenberg WordPress is no stranger to evolution – but WordPress 7.0 marks a true inflection point. And it’s set to be released this Wednesday, May 20th 2026. If WordPress 5.0 introduced Gutenberg and WordPress 6.x refined Full Site Editing, WordPress 7.0 fundamentally changes how websites...
Building a Website That Works as Hard as an Investigator How we designed and developed the digital presence for Alpha Omega Investigations – San Diego’s premier personal injury investigation firm. Every client that walks through our door has a story. When Sean Davidson and his team at Alpha Omega Investigations came to us, theirs was...
As a Solo Practitioner Law Firm Your Website Is Your Best Associate. Is It Pulling Its Weight? You are a solo practitioner, by definition, you are doing it all. You are the rainmaker, the litigator, the client counselor, and the managing partner – often all before noon. And while your legal skills are honed to...
Good Food, Greater Reach: How The X Concept Helped Del Sol Evolve with Goodwill of Silicon Valley It starts with a smell. Warm rice simmering on the line. The sizzle of proteins hitting a well-seasoned pan. The kind of aroma that slows your pace in a hallway and turns a routine lunch break into something...
Why Setting Up Business Email Shouldn’t Take 90 Minutes: A Cautionary Tale About Microsoft 365 vs Google Workspace I just wasted an hour and a half of a client’s money that they’ll never get back. As the founder and CEO of The X Concept, a digital marketing agency I’ve run since 2001, I’ve set up...
The Masters at Augusta: 90 Years of Marketing Excellence and What Small Businesses Can Learn Rory McIlroy just won his second consecutive Masters at Augusta. Back-to-back green jackets. A feat achieved by only a handful of golfers in the tournament’s storied 90-year history. Jack Nicklaus, Nick Faldo, Tiger Woods – and now Rory joins this exclusive...
Your website is costing you money right now. Not the hosting fees or domain renewal – those are negligible. I’m talking about the revenue you’re losing every single day because your website isn’t converting visitors into customers at the rate it should be. Here’s the uncomfortable truth most San Diego business owners don’t realize: the...