Digital Marketing
Digital marketing you can actually measure.
Google Ads, conversion tracking, landing pages and reporting, planned and run by me, Charles Oreve. You see where every dollar goes and what it brought in, and you pay only for the hours I work.
- Every call and form tracked
- Plain-English monthly reports
- No long-term contracts
- projects
- 25
- clients
- 25
- industries served
- 8
What you get
Marketing tied to real results
Marketing that is tied to real results: calls, booked consultations, orders and applications.
Strategy before spend
I start with who your best clients are and how they search, then put the budget where it can actually pay back.
25 years
Marketing small businesses
Since 2001.
Tracking that tells the truth
Calls, forms and bookings tracked in Google Analytics and Google Ads, so you know which channel brings in clients, not just clicks.
Google Ads without waste
Tight keywords, negative keywords and ads tied to the right landing page.
Landing pages that convert
Fast, focused pages built for each campaign.
Clear monthly reports
What was spent, what came in and what changes next, in plain English.
How it works
From audit to reporting, one person the whole way
- 01
Free intro call
Thirty minutes on your business, your goals and what you are doing now.
- 02
Audit and plan
I review your website, tracking, Google Business Profile and any current ads, then send a plan with a written hourly estimate.
- 03
Set up tracking
Conversion tracking on calls, forms and bookings, so every decision afterward is based on real numbers.
- 04
Launch campaigns
Google Ads, landing pages and email or social where they make sense for your business.
- 05
Report and refine
A plain-English report every month and adjustments based on what is actually bringing in clients.
Included
What digital marketing includes
Marketing audit
Website, tracking, listings and current campaigns reviewed, with clear priorities.
Google Ads management
Search campaigns built, monitored and refined around leads, not clicks.
Analytics and conversion tracking
Google Analytics, Tag Manager and Google Ads conversions set up correctly.
Landing pages
Focused pages for each campaign, fast and easy to test.
Google Business Profile
Your listing completed, kept current and set up to bring in calls.
Reporting
One clear monthly report: spend, results and next steps.
Projects
Recent digital marketing projects
Luxury Photo Mirror
11 years of website evolution
Law Offices of Joseph Todoroff
3 New client inquiries
Specialized Security
5 Services explained in depth
Mission One Builders
3 Business lines on one site
Codega
3 Brand deliverables created
Vasectomy Clinic San Diego
3 Priority keywords targeted
Google reviews
What clients say
★★★★★
Charles, at The X Concept, is incredibly knowledgeable on website design, logo design, and other business graphic design needs. He always responds quickly to requests and delivers exactly what our restaurant needs. He's a pleasure to work with and I highly recommend his services. Definitely 5+ stars
Jan Surface
Miso Phat, via Google
★★★★★
I had the great pleasure of collaborating with Charles on a mutual client. I cannot express enough the level of professionalism and outstanding service he provides.
Rami Wazni
Goodwill of Silicon Valley, via Google
★★★★★
I own and operate a small business, a law firm in Northern California. When I started my firm I had a very basic website and it worked okay for a while, but I noticed I wasn't getting found online. I was so very lucky to be introduced to Charles at The X Concept- Digital Marketing. I hired him to review my site, make recommendations and transform my online presence. From the first moment I knew he knew this space and was an expert at driving online engagement. Now, I have a beautiful and professional looking website. And the cost, a no brainer. The cases/business his work has brought in has already paid for itself. If you are a business owner looking to upgrade your online presence, he is your guy. I can personally vouch for his services. You will not be disappointed. I wish I could give him more stars.
Joseph Todoroff
Law Offices of Joseph Todoroff, via Google
★★★★★
Charles is grwat to work with! Super receptive and easy to work with! Would highly recommend!!
Dane Stordahl Specialized Security, via Google ★★★★★
The X Concept has introduced innovative marketing strategies to our aviation and special event marketing. Charles is highly attentive and offers valuable insights into not only current marketing strategies but also the future initiatives that lie ahead. He is responsive, innovative, and focused on delivering results.
THE HANGARS The Hangars, via Google ★★★★★
X-cellent always!
Quick, clear, resolves issues, approachable and researches the unknown.Tanya Muhle Miso Phat, via Google ★★★★★
“Charles has been absolutely fantastic to work with! If you’re in need of an expert in SEO, website security, or someone who truly understands every aspect of the backend of your website—or even if you just have a few questions—I cannot recommend Charles at X-Concepts highly enough. He is incredibly responsive, always goes above and beyond, and makes himself readily available to ensure your needs are met. Thank you for your outstanding work, Charles!”
David Haldi Credit Gnomes, via Google ★★★★★
Charles is an absolute gem in the world of web design! His expertise shines through in every project he tackles. With a keen eye for detail and unmatched work ethics, Charles delivers nothing short of excellence. From the initial concept to the final product, he ensures every aspect is polished to perfection. Working with Charles was not just a pleasure but a privilege. I wholeheartedly recommend him to anyone in need of top-notch web design services. 5 stars all the way!
Edward Ferrer Vasectomy Clinic San Diego, via Google ★★★★★
When I realized it was beyond time to refresh my dysfunctional website, I spent a lot of time looking for a company that met my criteria. I have had a few website developers over the past 10+ years; 'The X Concept' met the criteria, they were fair in pricing and easy to work with. If you have been through the process of website development you will know that even with the best of circumstances there may always be a bump or two in getting to perfection. As a small business owner, I don't have a lot of staff to handle the work that only the business owner can provide. Charles was patient, positive, and encouraging while handling the heavy work. I appreciate working with 'The X Concept' and would endorse anyone considering them for website development and marketing support.
Deborah Kerch Orchard Realty, via Google
Digital Marketing: common questions
How much does digital marketing cost?
My time is billed by the hour, with a written estimate before any work starts. Your ad budget is separate, is paid directly to Google, and is always yours to set.
Do I have to sign a long-term contract?
No. There are no packages and no minimum terms. You can pause or stop at any time.
Who owns the ad accounts and the data?
You do. Google Ads, Analytics and every other account are set up in your name, and I work in them with your permission.
How soon will I see results?
Paid search can bring in calls within days of launch once tracking is in place. The first month is mostly about learning which keywords and ads bring in real clients, then cutting what does not.
What if my website is not converting?
I build and fix WordPress websites too, so a slow or confusing site can be fixed before ad money is spent on sending people to it.
Do you work with clients outside San Diego?
Yes. Clients are nationwide, and everything runs by phone, video call and email.
Who will actually do the work?
I will. The X Concept is run by me, Charles Oreve, and I handle every project personally, with no outsourcing or subcontractors.
Start a project
Let’s talk about your goals
A free 30-minute call. I’ll look at your current marketing and tell you honestly where the money is going and what to change.