You can throw a rock in the air, it will for sure land on someone who does digital marketing.
We have been developing marketing strategies, tactics and executing them since the start of our business. Since 2001 we have been helping companies generate more leads, more revenue and become leaders in their markets. Convincing C-level executives to transfer from traditional marketing to internet marketing was not an easy thing, but KPIs made it all possible.
KPIs (Key Performance Indicators) are the key for your digital marketing strategy. People can elaborate the most complex “master plan to conquer the world”, if at the end of the day it doesn’t deliver… there’s not point.
The strategies we create are based on KPIs and ROI (Return on Investment), therefore we are cautious that every dollar spent is put to good use for your business.
Communicating on all channels is key for your business, advertising on all channels might also be, but as much as your campaigns are thought globally, each channel has to be treated individually. Different channels being used at different times within the conversion funnel and sales cycle.
Generating traffic to your website is a combination of SEO, SEM, and Social Media (Organic and Paid Social) and it can prove very costly. A lot of people will promise you the first page on google for a fee, we do not… Instead we help you build your audience through targeting. We help you reach people with a deep interest in your services and products, therefore optimizing the conversion funnel.
Social Selling is based on a conversion funnel. Your website generates traffic, great, now you need to do something about it. Are your visitors showing engagement with your website? They are then becoming leads. Now you need to see if those leads can qualify to become clients.
Some leads are ready to purchase your services and products right away, and this is great. Now it’s not always the case. You need to be able to keep those leads interested in your company and provide them with content, delivered using different channels, medias and techniques, so when they reach the decision making time in the sales cycle, their only option is YOU.