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WordPress · SEO · AI search

Websites that
earn their keep.

The X Concept builds and markets WordPress websites for law firms, healthcare practices, real estate teams and growing businesses. Founder-led from San Diego since 2001, billed by the hour for the work that actually gets done.

  • Hourly billing, no packages
  • Founder-led since 2001
  • WordPress specialists
from 84 Google reviews
5.0★
years in business
25+
case studies
82
clients
81

Why clients stay

Built to bring in business, not just to look good

5.0

★★★★★

Google rating

From 84 Google reviews

Hourly billing, no packages

A written estimate before work starts, and an invoice that lists what was done. You pay for the hours worked, nothing else.

Ready for AI search

Structured data, llms.txt and answer-first pages so Google and AI assistants can describe your business accurately.

2001

Founded in San Diego

Still led by the founder on every project.

Fast by default

Lean WordPress builds with no page-builder bloat.

Compliance-aware

Accessibility, privacy and attorney-advertising rules handled for law firms and medical practices.

Industries

Industries I know inside out

Healthcare & Wellness

Patient-ready websites for clinics, practices, therapists and wellness providers.

9 clients 9 case studies

Real Estate

IDX-powered websites, neighborhood pages and lead capture for agents, teams and brokerages.

14 clients 14 case studies

Hospitality & Events

Booking-ready websites for venues, hotels, tours and event businesses.

8 clients 8 case studies

All industries

Case studies

Recent work

Blue Flame Studio

Blue Flame Studio Website build 2025

Blue Flame Studio

1 Instagram-fed portfolio grid

All case studies

Google reviews

What clients say

Google reviews

5.0

★★★★★

Average from 84 Google reviews

Services

WordPress Development

Custom WordPress sites, hand-built and fast. No page builders, no packages.

80 projects

Digital Marketing

Google Ads, tracking and landing pages that turn clicks into calls. Measured, honest, billed by the hour.

26 projects

AI-Powered SEO

Get found in Google and recommended by ChatGPT and other AI assistants. Technical SEO, schema and content.

25 projects

Email Marketing

Newsletters and automations that bring past clients back and turn new leads into booked work.

10 projects

IT Services

Business email, domains, hosting, security and backups. One trusted person for your tech, billed by the hour.

19 projects

Social Media Marketing

Content calendars and posts for LinkedIn, Instagram and Facebook that sound like you and support your goals.

10 projects

Where our clients are

Clients across the country, from a home base in San Diego

Client list by location

United States

AZ
CA
CO
FL
ID
IL
NC
TX
UT
WA

France

Mexico

Baja California

From the blog

All articles

San Diego web design, WordPress and SEO since 2001

The X Concept is a San Diego web design and digital marketing studio run by me, Charles Oreve. Since July 2001, I have built, optimized and maintained websites for law firms, healthcare practices, real estate teams, nonprofits and growing businesses across the United States. Every project is planned, built and supported by me, from the first call to the last line of code.

One person for every part of your website

Most small businesses end up juggling a designer, a developer, an SEO agency and someone else for email. I bring it all together: custom WordPress development built on WordPress, AI-powered SEO, Google Ads and conversion tracking, email marketing, social media and IT support. Because one person handles everything, nothing gets lost between vendors.

Built to be found on Google and in AI search

A website only works if people can find it. Every site I build is fast, accessible and structured with schema markup, so Google and AI assistants such as ChatGPT, Gemini and Perplexity can understand your business and recommend it. Pages are written for the people you want to reach, whether they are searching for a lawyer, a clinic, a contractor or a new home.

Hourly billing, no packages

I don’t like getting paid for things I don’t do. That is why The X Concept bills by the hour for the work actually done, with every hour itemized on the invoice. There are no bundled packages and no long-term contracts, and your domain, website and accounts are always in your name.

Rooted in San Diego, working nationwide

Whether you need San Diego web design for a local practice or a WordPress partner for a company across the country, the work comes from the same place: my office in San Diego, where I have been helping businesses grow online for 25 years. Browse the case studies, see the industries I work with, or learn more about The X Concept. When you are ready, book a free 30-minute intro call and I will tell you honestly what your website needs, and what it doesn’t.

Tell us what your website needs to be doing for you