WordPress Development
Custom WordPress sites, hand-built and fast. No page builders, no packages.
Services
WordPress websites, AI-powered SEO, digital, email and social media marketing, and IT support for small and mid-sized businesses. Every project planned and done by me, Charles Oreve, and billed hourly for the work that actually gets done.
- Billed hourly, no packages
- No long-term contracts
- One person, start to finish, since 2001
Digital Marketing
Google Ads, tracking and landing pages that turn clicks into calls. Measured, honest, billed by the hour.
AI-Powered SEO
Get found in Google and recommended by ChatGPT and other AI assistants. Technical SEO, schema and content.
Email Marketing
Newsletters and automations that bring past clients back and turn new leads into booked work.
IT Services
Business email, domains, hosting, security and backups. One trusted person for your tech, billed by the hour.
Social Media Marketing
Content calendars and posts for LinkedIn, Instagram and Facebook that sound like you and support your goals.
Where to start
Start with the problem, not the service
Most people who call me don’t need “a service.” They need something fixed. Here is where each problem usually starts.
“My website is outdated, slow or hard to update.”
A rebuild on clean, fast WordPress that you can edit yourself, with no page builder slowing it down.
WordPress development
“Nobody finds me on Google or in ChatGPT.”
Technical SEO, schema markup and content that search engines and AI assistants can understand and recommend.
AI-powered SEO
“I get traffic, but not enough calls or leads.”
Google Ads, landing pages and conversion tracking, so you can see which dollars bring in customers.
Digital marketing
“Past clients forget about me.”
A newsletter and a few automated emails that keep you in front of the people who already know you.
Email marketing
“My social accounts have gone quiet.”
A simple content calendar and posts for LinkedIn, Instagram and Facebook that sound like your business.
Social media marketing
“Email, domains and hosting are a mess.”
Business email, DNS, hosting, security and backups set up properly, documented and in your name.
IT services
How I work
One person, every service, since 2001
The person on the call does the work
The X Concept is me, Charles Oreve. I plan, build, market and maintain every project myself: no account managers, no hand-offs to a junior, no offshore team. You always know who is working on your site.
2001
In business since
Building websites in San Diego for 25 years.
Billed hourly
You pay for hours actually worked, itemized on every invoice. No packages, no retainers you don’t use.
You own everything
Domain, hosting, website, ad and analytics accounts stay in your name. If you leave, it all goes with you.
5.0
★★★★★
Google rating
From 83 Google reviews
Services that work together
Because one person handles the website, the SEO, the ads and the email, nothing gets lost between vendors. The tracking set up for your ads is the same one your SEO report uses, and the landing page your newsletter links to is built for it.
Process
How a project runs
- 01
Free intro call
Thirty minutes on what your website and marketing should be doing for you. I look at your current site before we talk.
- 02
Written estimate
A clear scope and an estimate in hours, so you know the budget before any work starts.
- 03
The work
I do the work myself and keep you posted, with a staging site or report to review at each step.
- 04
Launch and support
Launch, training on how to edit your site, then ongoing updates, SEO and marketing only when you need them.
Recent work
Recent projects across every service
NewMed Immediate Care: SEO and an ACF-Powered, Location-Aware Website for a Three-Clinic Urgent Care
3 Clinics, one location-aware site
SDLRLA Scholarship Fund: A Donor-Ready Website for the Next Generation of Latino Lawyers
$650K+ Awarded since 2007
Ingress
30 Pages optimized
I-Link Bio: Building a LinkedIn and Apollo Lead Generation Engine for a Preclinical CRO
20 Scripted LinkedIn posts
Jane Carhart
3rd website evolution
Google reviews
What clients say
★★★★★
The efficient solutions to help on marketing campaign has shown great results. I am very satisfied with the professional approach.
Wesley Chen
Google review
★★★★★
Charles (the X Concept) and I were a combination that almost never would happen. But Charles’ love for golf and interaction made this possible. We spoke about Charles’ long standing history of building great websites from small to mid-big business. He had my ear at the Torrey pines golf course as him and I were both singles on the course. I committed to his business and ideas after speaking to him for about a month. He threw in ideas for my urgent care websites (Newmed Immediate Care and Cermak Immediate Care) that I had never been pitched to before. Prior to joining Charles, I was using a run of the mill website dev company that handled accounts like mine by the 100s. There is a difference with Charles. He is the company and he is a tireless worker who believes in his craft and passion. I am happy I accidentally bumped into him and I can tell you that my business is way better with his help in SEO, aesthetic appeal and being there when I need him. Thank you Charles and the X concept.
Ruchir Thakkar
Google review
★★★★★
I highly recommend Charles! He is incredibly responsive, even when he was out of the country, and always made sure to get back to me quickly. He works efficiently without sacrificing quality, and the finished work was exactly what I needed. It’s hard to find someone who is both quick and dependable while still producing great work, but he definitely is.he also takes the time to educate his clients.
Susan Banks
Ingress, via Google
★★★★★
The team is very fast and proficient at navigating the complexity of the IT environment alongside with website construction and design, top-notch execution. Very clear and competitive pricing, excellent customer service - I will use them again.
Pierre-Antoine Champion
Google review
★★★★★
Charles did an outstanding job designing our website. His knowledge of web design is extensive, and he provided valuable guidance throughout the entire process. He was always responsive to questions and requests, making communication easy and efficient. Most importantly, he delivered a professional, high-quality website that exceeded our expectations. I highly recommend Charles to anyone looking for a skilled and reliable web designer.
Sean Davidson
Alpha Omega Investigations, via Google
★★★★★
Charles, at The X Concept, is incredibly knowledgeable on website design, logo design, and other business graphic design needs. He always responds quickly to requests and delivers exactly what our restaurant needs. He's a pleasure to work with and I highly recommend his services. Definitely 5+ stars
Jan Surface Google review ★★★★★
I had the great pleasure of collaborating with Charles on a mutual client. I cannot express enough the level of professionalism and outstanding service he provides.
Rami Wazni
Goodwill of Silicon Valley, via Google
★★★★★
I own and operate a small business, a law firm in Northern California. When I started my firm I had a very basic website and it worked okay for a while, but I noticed I wasn't getting found online. I was so very lucky to be introduced to Charles at The X Concept- Digital Marketing. I hired him to review my site, make recommendations and transform my online presence. From the first moment I knew he knew this space and was an expert at driving online engagement. Now, I have a beautiful and professional looking website. And the cost, a no brainer. The cases/business his work has brought in has already paid for itself. If you are a business owner looking to upgrade your online presence, he is your guy. I can personally vouch for his services. You will not be disappointed. I wish I could give him more stars.
Joseph Todoroff
Law Offices of Joseph Todoroff, via Google
★★★★★
Charles is grwat to work with! Super receptive and easy to work with! Would highly recommend!!
Dane Stordahl Specialized Security, via Google
FAQ
Questions about my services
How much do your services cost?
Everything is billed hourly. After a free intro call, I send a written estimate in hours for the scope you describe, and every invoice lists the hours worked and what they were spent on. There are no packages and no setup fees.
Do I have to sign a long-term contract or retainer?
No. You can hire me for a single project, a few hours a month or anything in between, and stop whenever you like.
Who will actually do the work?
I will. The X Concept is a one-person business: I, Charles Oreve, have planned, built and marketed every project myself since 2001. Nothing is outsourced.
Can I hire you for just one service?
Yes. Many clients start with a website or an SEO audit and add other services later, only if they make sense for the business.
Can you work on a WordPress site someone else built?
Yes. I start with a short audit of the site, its plugins, hosting and security, then tell you honestly what is worth keeping, fixing or rebuilding.
Do you only work with businesses in San Diego?
No. I am based in San Diego and work with businesses across the United States. Calls happen by video or phone, so location makes no difference to the work.
Who owns the website and accounts?
You do. Your domain, hosting, website files, Google Ads, Analytics and Search Console accounts are set up in your name, and you keep full access whether or not we keep working together.
What is AI-powered SEO?
Classic SEO (fast pages, clean structure, good content) plus the structured data and clear answers that AI assistants such as ChatGPT, Gemini and Perplexity use when they recommend businesses. I also use AI tools to research and audit faster, which means fewer billed hours.
Start a project
Tell me what your website should be doing for you
A free 30-minute intro call. I look at your current site and tell you honestly what is worth fixing.