Learn about our background


Let’s get you to learn more about us. The X Concept’s history started in 2001, catering marketing needs to companies worldwide.

Early History

Started in San Diego, CA in July 2001, The X Concept moved its headquarters to the island of Maui in December 2002 due to the requests of multiple clients located there to have a closer geographical relationship with them. Influencing a large number of companies in the Action Sports industry during its 12 year span in the Aloha State, The X Concept has farmed an extensive client base with worldwide reach. In 2014, The X Concept, relocated in San Diego, CA and is available to new clients in numerous activities.

We pride ourselves in complete satisfaction from all of our clients, and building long lasting relationships with them.

The process is simple.

Clarifying the client’s needs and its objectives by extensive market research and competitive analysis. Providing consulting regarding all sides of business development, marketing strategies and human resources. Creating the ecosystem and Omni Channel collaterals fitting the clients objectives. Tracking impact of every campaign and provide complete analytics and success rate.

WordPress Development: This is the core of our business, the center hub of our marketing ecosystems is your website, this is what will convert your visitors into leads. We have been developing wordpress websites for over 10 years, could it be E-Commerce, Portfolio or E-Commerce websites

Email Marketing: We build complete email strategies, from lead generation, demand generation, CRM database consolidation, automation, drip campaigns, Call to actions, continuous improvement processes through Analytics.

Content Marketing: High impact content that is adapted to today’s media requirements for maximum visibility and reach optimization.

Social Media: We tie-in social media strategies and tactics with all our campaigns, paid social media being the most popular marketing trend, and the most cost effective. Our ten-plus years of social media management make us experts on delivering highly profitable campaigns, maximizing ROI and CPA.

What our clients appreciate, is that we are business owners, just like they are. We speak the same language, we understand each other. Generating revenue and growth is what we thrive for, if your business is growing, ours will grow too; and we will be there to grow next to you going through every step.

Welcome to The X Concept!

about us how often do I need to redesign my website


It has been a pleasure to work with Charles. While taking the time to listen and understand my needs, he has been responsive and efficient al along the way, always eager to find a solution. I recommend him without any hesitation.
Axelle d'Epenoux
Axelle d'Epenoux
Was introduced to Charles through a large partner we work with. Met Charles at a very challenging time for our small nonprofit and just kept hitting a wall time and time again with wasted time and efforts with no results. Thanks to Charles finally can see hope on the horizon and results from efforts. He is incredibly patient, in depth knowledge where to spend your time and effort and available to respond that you would find hard to beat anywhere. Only wish is that I had known about the X Concept wo years ago.
Edward Curuvija Penrose
Edward Curuvija Penrose
I trusted Charles from the X Concept with my website design and he did not disappoint. Before I had the X Concept design my site, I trusted another big brand with my design and I was very unhappy. I reached out to Charles and had him jump in to do a total redesign. I couldn't be happier with the design, ease of communication and quick delivery. He stayed in contact during the whole design process and knew exactly what I wanted my site to look like. Now I have a website that I'm proud to share. If I could rate 10+ Stars for the X Concept and Charles I would!
Jim Cowsert
Jim Cowsert
Charles is amazingly talented! I briefly told him what I needed in a website and he immediately got to work. He is patient and great at explaining how things work. And most importantly he is ALWAYS AVAILABLE! I would highly recommend him.
Kim Rodgers
Kim Rodgers
I've had the privilege of Charles creating our charity event's website and I would highly recommend his expert services. He took all of our input and produced! He is knowledgeable, kind, professional, responsive and efficient.
Kody Tokishi
Kody Tokishi
Charles is amazing! He was quick and upfront with everything. Communication was immediate and the job was fantastic! Thanks for everything!!!
Jason Saiz
Jason Saiz
When I realized it was beyond time to refresh my dysfunctional website, I spent a lot of time looking for a company that met my criteria. I have had a few website developers over the past 10+ years; 'The X Concept' met the criteria, they were fair in pricing and easy to work with. If you have been through the process of website development you will know that even with the best of circumstances there may always be a bump or two in getting to perfection. As a small business owner, I don't have a lot of staff to handle the work that only the business owner can provide. Charles was patient, positive, and encouraging while handling the heavy work. I appreciate working with 'The X Concept' and would endorse anyone considering them for website development and marketing support.
Deborah Kerch
Deborah Kerch
Charles is the best in the field! He created my logo and marketing tools. He’s very detailed-oriented, professional and efficient. He has always been available in the minute for any requests or questions I had. I highly recommend X Concept!
Dr. Charlène Limoges
Dr. Charlène Limoges
Charles and X Concept took over managing my three websites about a year ago and I am so happy I made the switch. Charles and X Concept have been great to work with. They are very knowledgeable, professional, impressively responsive and reasonable. I feel confident about the support my sites get and highly recommend them.
Su Barry
Su Barry
Exceptional Experience at The X Concept Rating: ⭐⭐⭐⭐⭐ Review: I recently had the pleasure of working with The X Concept for my business website, and I couldn't be happier with the results. From start to finish, their team delivered an exceptional experience that exceeded my expectations. First and foremost, their level of expertise and professionalism was evident from the initial consultation. The X Concept took the time to understand my business objectives, target audience, and design preferences. They listened attentively to my ideas and provided valuable insights, resulting in a website that perfectly encapsulates my brand's essence. Throughout the entire process, communication with The X Concept was seamless. They were always responsive, promptly addressing any queries or concerns I had. The team kept me informed at every stage, providing regular progress updates and seeking my input for crucial decisions. This level of transparency and collaboration instilled trust and confidence in their abilities. Moreover, the turnaround time was impressive. The X Concept adhered to the agreed-upon timelines and delivered the completed website within the specified timeframe. Their commitment to meeting deadlines without compromising on quality was truly commendable. I also appreciate The X Concept's post-launch support. They have been readily available to answer any questions and provide guidance whenever needed. Their dedication to ensuring my satisfaction even after the project's completion speaks volumes about their commitment to client success. Overall, I wholeheartedly recommend The X Concept to anyone seeking top-notch web development services. Their professionalism, expertise, and unwavering commitment to customer satisfaction have made them an invaluable partner for my business. I am grateful for their exceptional work and look forward to collaborating with them on future projects. Thank you, The X Concept, for exceeding my expectations and delivering an outstanding website that truly represents my brand.

What we do


The X Concept’s activity is based on influencing our clients regarding a lot of sides of their businesses.

Our staff is composed of seasoned experts that use their experience and skill set to bring every single project to completion with constant communication and measurable results.

Digital Marketing

Providing creative and targeted content to your clients the digital way, we have designed and put in place very successful digital marketing campaigns with really high impact that have farmed KPIs (Key Performance Indicators) up to 4 times industry standards.

  • Website development
    We specialize in WordPress CMS to develop functional and visually pleasing websites that will provide you great results within graders, SEO and are displayed perfectly on computers, tablets and mobile phones. Over half of website traffic and activity comes from portable devices.
  • Direct Email marketing (Mailchimp, Constant Contact, Swiftpage…) and CRM database administration (SQL, ACT!, Filemaker, Zoho, Pipedrive, Nutshell…). Our targeting macros get the right information to the right people every time, shattering previous results for plenty of our clients.
  • Social Media
    Our involvement in social media from the genesis of all services bring us as experts on organic growth. Representation of your brand and your location using demographics and geo-targeted information is maximizing the impact that your business will obtain from those efforts.
  • Content Marketing
    We provide content integration for our clients, using this as a multi channel lead generation. Content is SEO optimized and will automatically PUSH towards Social Media networks such as Facebook, Linkedin, Twitter. This content will optimize the reach of each article/post to visitors ready to enter the conversion funnel.

Business Plan Creation

You have an idea but don’t know where to start to make it happen, our consultants have entrepreneurial spirit that will get them to take personal pride in the “next best thing” you are wanting to start. We will provide you with branding and collateral, print and digital that will allow you to target investors with serenity and peace of mind.

Branding Services

We have designed countless corporate identities for companies of all sizes. From logos, brochures, website layouts, packaging. We care about the image of your business as it’s what your target customer will see FIRST.

Charles Oreve The X Concept

Our Activity in Numbers

with Charles Oreve, Founder





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