Learn about our background


Let’s get you to learn more about us. The X Concept’s history started in 2001, catering marketing needs to companies worldwide.

Early History

Started in San Diego, CA in July 2001, The X Concept moved its headquarters to the island of Maui in December 2002 due to the requests of multiple clients located there to have a closer geographical relationship with them. Influencing a large number of companies in the Action Sports industry during its 12 year span in the Aloha State, The X Concept has farmed an extensive client base with worldwide reach. In 2014, The X Concept, relocated in San Diego, CA and is available to new clients in numerous activities.

We pride ourselves in complete satisfaction from all of our clients, and building long lasting relationships with them.

The process is simple.

Clarifying the client’s needs and its objectives by extensive market research and competitive analysis. Providing consulting regarding all sides of business development, marketing strategies and human resources. Creating the ecosystem and Omni Channel collaterals fitting the clients objectives. Tracking impact of every campaign and provide complete analytics and success rate.

WordPress Development: This is the core of our business, the center hub of our marketing ecosystems is your website, this is what will convert your visitors into leads. We have been developing wordpress websites for over 10 years, could it be E-Commerce, Portfolio or E-Commerce websites

Email Marketing: We build complete email strategies, from lead generation, demand generation, CRM database consolidation, automation, drip campaigns, Call to actions, continuous improvement processes through Analytics.

Content Marketing: High impact content that is adapted to today’s media requirements for maximum visibility and reach optimization.

Social Media: We tie-in social media strategies and tactics with all our campaigns, paid social media being the most popular marketing trend, and the most cost effective. Our ten-plus years of social media management make us experts on delivering highly profitable campaigns, maximizing ROI and CPA.

What our clients appreciate, is that we are business owners, just like they are. We speak the same language, we understand each other. Generating revenue and growth is what we thrive for, if your business is growing, ours will grow too; and we will be there to grow next to you going through every step.

Welcome to The X Concept!

about us how often do I need to redesign my website


Charles and X Concept took over managing my three websites about a year ago and I am so happy I made the switch. Charles and X Concept have been great to work with. They are very knowledgeable, professional, impressively responsive and reasonable. I feel confident about the support my sites get and highly recommend them.
Su Barry
Su Barry
Exceptional Experience at The X Concept Rating: ⭐⭐⭐⭐⭐ Review: I recently had the pleasure of working with The X Concept for my business website, and I couldn’t be happier with the results. From start to finish, their team delivered an exceptional experience that exceeded my expectations. First and foremost, their level of expertise and professionalism was evident from the initial consultation. The X Concept took the time to understand my business objectives, target audience, and design preferences. They listened attentively to my ideas and provided valuable insights, resulting in a website that perfectly encapsulates my brand’s essence. Throughout the entire process, communication with The X Concept was seamless. They were always responsive, promptly addressing any queries or concerns I had. The team kept me informed at every stage, providing regular progress updates and seeking my input for crucial decisions. This level of transparency and collaboration instilled trust and confidence in their abilities. Moreover, the turnaround time was impressive. The X Concept adhered to the agreed-upon timelines and delivered the completed website within the specified timeframe. Their commitment to meeting deadlines without compromising on quality was truly commendable. I also appreciate The X Concept’s post-launch support. They have been readily available to answer any questions and provide guidance whenever needed. Their dedication to ensuring my satisfaction even after the project’s completion speaks volumes about their commitment to client success. Overall, I wholeheartedly recommend The X Concept to anyone seeking top-notch web development services. Their professionalism, expertise, and unwavering commitment to customer satisfaction have made them an invaluable partner for my business. I am grateful for their exceptional work and look forward to collaborating with them on future projects. Thank you, The X Concept, for exceeding my expectations and delivering an outstanding website that truly represents my brand.
I needed to update my 20 year-old bilingual website. He was a good listener, skilled at his job, timely, and totally responsive. Charles made it easy, and dare I say fun, at a price that didn’t break the budget. I love my crisp new ADA and Cal. Bar-compliant website. Thank you/Gracias, Charles!
Lori Mendez
Lori Mendez
The X Concept was and still is an excellent partner in building my web presence! Charles is great to work with. He is concise, timely and showed amazing aptitude to understand business concepts with an experienced eye for design.
Sam Carlson
Sam Carlson
Charles was super easy to work with and very efficient. He went above and beyond to make a better site than I even envisioned in the first place.
Damien Girardin
Damien Girardin
Charles with The X Concept is always extremely helpful and quick to respond. He did a fantastic job on our website while going above and beyond to answer any questions and provide insight from a marketing perspective. His knowledge and passion on what he does shows through his work!
Gina Della Ripa
Gina Della Ripa
Smart, reactive and always on point. Where expertise meets results and simply delivers the growth you expect from an engagement.
Maison Duquesne
Maison Duquesne
The X-concept has been instrumental in helping with formation of my small business. Charles’s vision and network of professionals are all high performers who provided top notch customer service. If you are looking for branding, website development, and SEO look no further.
Josh Kelley
Josh Kelley
Coming from someone that does not have a lot of tech experience, Charles has been extreme helpful! He has helped push our business forward with not just our website and online ordering but also with his knowledge of social media advertising. Super easy to get in touch with and he replies with an answer almost immediately. Thank you Charles for all you do and look forward to continuing to work with you! Merci
Kaitlyn Whalen
Kaitlyn Whalen
Charles is the absolute best Web designer there is! He got to work right away on my website, he is always available for help or answer questions. Look no further if you want a beautiful, well designed website!!! He even helped me with my branding!
Jane Carhart
Jane Carhart

What we do


The X Concept’s activity is based on influencing our clients regarding a lot of sides of their businesses.

Our staff is composed of seasoned experts that use their experience and skill set to bring every single project to completion with constant communication and measurable results.

Digital Marketing

Providing creative and targeted content to your clients the digital way, we have designed and put in place very successful digital marketing campaigns with really high impact that have farmed KPIs (Key Performance Indicators) up to 4 times industry standards.

  • Website development
    We specialize in WordPress CMS to develop functional and visually pleasing websites that will provide you great results within graders, SEO and are displayed perfectly on computers, tablets and mobile phones. Over half of website traffic and activity comes from portable devices.
  • Direct Email marketing (Mailchimp, Constant Contact, Swiftpage…) and CRM database administration (SQL, ACT!, Filemaker, Zoho, Pipedrive, Nutshell…). Our targeting macros get the right information to the right people every time, shattering previous results for plenty of our clients.
  • Social Media
    Our involvement in social media from the genesis of all services bring us as experts on organic growth. Representation of your brand and your location using demographics and geo-targeted information is maximizing the impact that your business will obtain from those efforts.
  • Content Marketing
    We provide content integration for our clients, using this as a multi channel lead generation. Content is SEO optimized and will automatically PUSH towards Social Media networks such as Facebook, Linkedin, Twitter. This content will optimize the reach of each article/post to visitors ready to enter the conversion funnel.

Business Plan Creation

You have an idea but don’t know where to start to make it happen, our consultants have entrepreneurial spirit that will get them to take personal pride in the “next best thing” you are wanting to start. We will provide you with branding and collateral, print and digital that will allow you to target investors with serenity and peace of mind.

Branding Services

We have designed countless corporate identities for companies of all sizes. From logos, brochures, website layouts, packaging. We care about the image of your business as it’s what your target customer will see FIRST.

Charles Oreve The X Concept

Our Activity in Numbers

with Charles Oreve, Founder





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