Website build , 2026
Jane Carhart
Jane carhart realtor website redesign. TXC case study for Jane Carhart, focused on website design, web development in Bainbridge Island, WA.
The challenge
Jane Carhart had built a strong reputation as a luxury real estate advisor in Washington State, but her digital presence needed to evolve alongside her business. As her market expanded from the San Juan Islands to Bainbridge Island and ultimately the Olympic Peninsula, she needed a website that could represent a much larger and more diverse geographic territory while still feeling distinctly personal and premium. Her buyers are discerning, lifestyle-driven purchasers—often coming from out of state—who are making significant decisions based not only on a property, but on the communities and landscapes surrounding it. The website therefore needed to do more than display listings: it needed to communicate the lifestyle of the Olympic Peninsula, establish Jane’s authority and local expertise, differentiate her from the templated websites common in the real estate industry, and seamlessly move visitors from inspiration to property search. The existing hosting infrastructure also presented an opportunity for improvement, particularly around page speed, uptime, security, and scalability.
What we did
The X Concept designed and developed a third-generation website built specifically around Jane’s new Olympic Peninsula market and the clients she wants to attract. The new site uses a visually generous, photography-forward design that establishes the region immediately through a full-screen hero and dedicated community pages for Sequim, Port Townsend, Port Ludlow, Port Angeles, and the broader Olympic Peninsula. Jane’s personal story- including her background in landscape architecture, international experience, and connection to the outdoors – is positioned prominently to establish genuine local authority and trust. The Realogics property search platform is integrated directly into the site’s navigation, allowing visitors to move naturally from discovering the region to actively searching for properties. Buyers and Sellers sections organize Jane’s advisory services around a clear, process-driven experience covering staging, pricing, photography, financing, and more. To improve performance and reliability, the site was also migrated from Hostinger to WP Engine, providing managed WordPress hosting with caching, CDN delivery, server-level optimization, staging environments, and enhanced security. Together, these solutions transformed the website from a generic real estate presence into a strategic digital marketing asset designed to attract, pre-qualify, and convert the right luxury real estate clients.
Results
- website evolution
- 3rd
- Third website The X Concept has built for Jane Carhart
- communities showcased
- 5
- Sequim, Port Townsend, Port Ludlow, Port Angeles, and the broader Olympic Peninsula
- primary user journeys
- 2
- Dedicated Buyers and Sellers sections
What the client said
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