Biotech, why is your marketing important?
Over the past year, The X Concept has been working with several biotech companies, taking care of their marketing strategies, tactics and execution. Marketing i…
Insights — page 26
Practical notes on WordPress, SEO, AI search and marketing for small and mid-sized businesses.
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First Impression: What to say…
Now we understood the way to look the part to make the right first impression, and by that I mean a self confident "You".…
First Impression, how to make the right one
Making a first impression is key in business, as is what people will always remember you for. We are not only talking about how…
You always get what you pay for
You always get what you pay for is a saying we have heard all our lives. For the most part I have to say…
Facts VS Emotions
We have looked into the way to communicate with people, the decision making process and the difference between inspiring people rather than influencing them. No…
Inspiring VS Influencing
To follow up on the "telling people what to do" article and the "decision making" article. We are going towards the next step of…
Shoulda, Woulda, Coulda…
Here is the second opus of the "should" articles. This time we will study the decision making process. You have heard throughout the years…
The word “should” or telling people what to do…
There are some words that you are closer to than others. In my case the one at the bottom of the list is the word "should". It is telling people what to do
Analyzing Traffic
Analyzing the traffic your website receives is key. Traffic has been generated, you can see your website receives visits, now analyzing your visitors behavior…
Paid vs Organic
Paid Traffic or spending wisely to attract the right people to your website. More effective than organic traffic but also more costly.
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