The X Concept is a full service marketing agency established in San Diego, CA in 2001. We provide Website development, SEO, SEM, Social Media Marketing and Email Marketing.
California SB 37 Is Now Law – Is Your Law Firm’s Website Exposing You to a $100,000 Fine? “Unethical attorney advertising misleads consumers who often lack legal expertise to distinguish between deceptive promises and legitimate legal representation.” – Senator Thomas Umberg, California SB 37 Author If your firm’s website was built or last updated before...
Third Time’s the Peninsula: Inside the New JaneCarhart.com There’s a particular satisfaction that comes from working with a client through multiple evolutions of their business – watching them grow, shift markets, and refine their brand with each chapter. Jane Carhart is exactly that kind of client, and her latest website, janecarhart.com, is the third site...
11 Years Later: Why We Rebuilt Luxury Photo Mirror’s Website From the Ground Up Some projects hold a special place in your portfolio – not just because of the work, but because of what they represent over time. Luxury Photo Mirror is one of those projects for us at The X Concept. Eleven years ago,...
Building a Website That Works as Hard as an Investigator How we designed and developed the digital presence for Alpha Omega Investigations – San Diego’s premier personal injury investigation firm. Every client that walks through our door has a story. When Sean Davidson and his team at Alpha Omega Investigations came to us, theirs was...
As a Solo Practitioner Law Firm Your Website Is Your Best Associate. Is It Pulling Its Weight? You are a solo practitioner, by definition, you are doing it all. You are the rainmaker, the litigator, the client counselor, and the managing partner – often all before noon. And while your legal skills are honed to...
Why Setting Up Business Email Shouldn’t Take 90 Minutes: A Cautionary Tale About Microsoft 365 vs Google Workspace I just wasted an hour and a half of a client’s money that they’ll never get back. As the founder and CEO of The X Concept, a digital marketing agency I’ve run since 2001, I’ve set up...
Your website is costing you money right now. Not the hosting fees or domain renewal – those are negligible. I’m talking about the revenue you’re losing every single day because your website isn’t converting visitors into customers at the rate it should be. Here’s the uncomfortable truth most San Diego business owners don’t realize: the...
How a Modern Law Firm Website Redesign Generated 3 Client Inquiries in Just 5 Days – The Todoroff Law Case Study If you’re a California attorney reading this and your current law firm website looks like it was built during the previous administration – you already know the problem. Potential clients Google you, land on...
How We Built a High-Converting Security Website That Actually Sells A developer’s breakdown of specializedsecurity.ai — and why every decision was intentional When Specialized Security Corporation came to us, they had a serious product and a forgettable web presence. They needed a site that could carry the weight of an enterprise B2B sales conversation —...
How Calendly Saved Me 41 Hours in 2025 (And Why Every Business Owner Needs Automated Scheduling) I just got my Calendly – automated scheduling – Year in Review for 2025, and the numbers stopped me cold. 162 meetings booked. 1,134 emails avoided. 41 hours saved. Forty-one hours. That’s more than a full work week—recovered simply...