Keri & Patrick Belhon: A Bilingual Real Estate Website with Showcase IDX Property Search

The challenge

Real estate buyers start their search online, and most of that traffic goes to the large listing portals rather than to the agents who actually close the deals. Keri and Patrick Belhon needed their own website where San Diego buyers could search live MLS listings, so every search and sign-up built their own client relationships instead of a portal’s.

The team also serves a distinct audience: international clients and French-speaking expatriates relocating to San Diego. The site had to present both agents, cover the neighborhoods they specialize in, and work equally well in English and French.

What we did

The X Concept built a bilingual WordPress website around Showcase IDX, turning the team’s domain into a full property search destination.

• Showcase IDX integration: Live San Diego MLS listings on the team’s own site, with search by price, beds, baths and advanced filters, plus Latest Listings and Recently Sold sections.
• Built-in lead capture: Free account sign-up by email, Facebook or Google lets visitors save searches and receive alerts on new listings, price reductions and status changes, giving the team a steady flow of registered buyers.
• Bilingual experience: An English and French language toggle and a French-language agent page serve international buyers and expatriates.
• Neighborhood guides: Dedicated pages for La Jolla, Pacific Beach, UTC, Clairemont, Mission Hills, Downtown and North Park target local search and showcase the team’s expertise.
• Seller tools: A Home Value page invites homeowners to request a valuation, opening conversations with future listing clients.
• Personal branding and compliance: Individual agent pages for Keri and Patrick, with DRE license numbers, eXp Realty brokerage details and Equal Housing, REALTOR and SDMLS trust badges.
• Technical foundation: Responsive build with Open Graph metadata and Google Site Kit connecting Analytics and Search Console.