Website build , 2017

Johnny Perez

Johnny Perez team case study. The X Concept case study for Johnny Perez, focused on website design in San Diego, CA.

The challenge

Johnny Perez, a veteran broker associate, joined Compass and built a team of agents, but the Johnny Perez Team had no website and no developer. They needed a site that matched Compass’s contemporary, monochromatic, high-end brand identity while staying clear, simple, and functional. It also had to work well on mobile, since buyers often check listings from their phones while in a neighborhood. As in any real estate business, it needed IDX technology to display MLS listings, plus tools to help agents communicate efficiently with prospects.

What we did

After meeting with Johnny, evaluating competitor websites, and auditing the team’s needs, The X Concept built a mobile-friendly WordPress website designed around simplicity. Research into IDX modules compatible with WordPress led to Showcase IDX, whose Home Search and Hot Sheets modules were integrated into the site. To simplify communication and protect users, The X Concept added Email Service Provider integration for email marketing, live chat, anti-spam protection, and SSL with a firewall. Visibility tools include a sitemap and SEO features, while video embedding keeps visitors on the site and automated content sharing extends reach across social media platforms.

Johnny Perez Team Compass Approved Vendor

What the client said

★★★★★

I highly recommend Charles! He is incredibly responsive, even when he was out of the country, and always made sure to get back to me quickly. He works efficiently without sacrificing quality, and the finished work was exactly what I needed. It’s hard to find someone who is both quick and dependable while still producing great work, but he definitely is.he also takes the time to educate his clients.

Susan Banks Ingress, via Google