Skip to content

Privacy preferences

Choose which cookies this site may use. Your choice is saved on this device for 12 months. Read more: Cookie policy · Privacy policy.

Website build · 2022

Tierra Luna Cellars

Tierra luna cellars 2023 success story. TXC case study for Tierra Luna Cellars, focused on website design in California.

Visit the live site Start a similar project

Tierra Luna Cellars website

01

The challenge

Tierra Luna Cellars is a boutique California winery owned by astronaut Jose Hernandez, known for crafting quality wines. Despite its reputation, it had no website and no way to sell online.

The winery needed a site that told its story and history, showcased its wines and made buying easy, including managing wine club subscriptions. That need became urgent when A Million Miles Away, a biopic about Jose Hernandez’s life, premiered on Amazon Prime on September 15, 2023, drawing worldwide attention to the man behind the wine.

02

What I did

Brand and content

We researched the winery’s history, winemaking process and wines, then designed an elegant website that reflects its identity and tells its story.

Custom WooCommerce store

  • A custom WooCommerce structure that manages both individual wine sales and wine club subscriptions
  • An easy interface for browsing wines, learning about the winemaking process and buying in a few clicks
  • A simple checkout with a secure payment gateway
  • Full mobile optimization for browsing and buying on the go

When the film brought a surge of interest, the site was ready to turn that attention into orders and wine club sign-ups.

Tierra Luna Cellars

Results

Online orders
2,000+
September 2023 to January 2024, after the biopic premiere
Revenue streams online
2
Individual wine sales and wine club subscriptions
Key store features delivered
5
Design, interface, WooCommerce, secure payments and mobile

Related articles

More work like this

Del Sol Bistro

Del Sol Bistro Website build 2026

Del Sol Bistro

4 Years of digital partnership

All case studies

Let’s talk about your website