Website build · 2022
Tierra Luna Cellars
Tierra luna cellars 2023 success story. TXC case study for Tierra Luna Cellars, focused on website design in California.

01
The challenge
Tierra Luna Cellars is a boutique California winery owned by astronaut Jose Hernandez, known for crafting quality wines. Despite its reputation, it had no website and no way to sell online.
The winery needed a site that told its story and history, showcased its wines and made buying easy, including managing wine club subscriptions. That need became urgent when A Million Miles Away, a biopic about Jose Hernandez’s life, premiered on Amazon Prime on September 15, 2023, drawing worldwide attention to the man behind the wine.
02
What I did
Brand and content
We researched the winery’s history, winemaking process and wines, then designed an elegant website that reflects its identity and tells its story.
Custom WooCommerce store
- A custom WooCommerce structure that manages both individual wine sales and wine club subscriptions
- An easy interface for browsing wines, learning about the winemaking process and buying in a few clicks
- A simple checkout with a secure payment gateway
- Full mobile optimization for browsing and buying on the go
When the film brought a surge of interest, the site was ready to turn that attention into orders and wine club sign-ups.

Results
- Online orders
- 2,000+
- September 2023 to January 2024, after the biopic premiere
- Revenue streams online
- 2
- Individual wine sales and wine club subscriptions
- Key store features delivered
- 5
- Design, interface, WooCommerce, secure payments and mobile
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