Tierra Luna Cellars

The challenge

Tierra Luna Cellars is a boutique California winery owned by astronaut Jose Hernandez, known for crafting quality wines. Despite its reputation, it had no website and no way to sell online.

The winery needed a site that told its story and history, showcased its wines and made buying easy, including managing wine club subscriptions. That need became urgent when A Million Miles Away, a biopic about Jose Hernandez’s life, premiered on Amazon Prime on September 15, 2023, drawing worldwide attention to the man behind the wine.

What we did

Brand and content

We researched the winery’s history, winemaking process and wines, then designed an elegant website that reflects its identity and tells its story.

Custom WooCommerce store

• A custom WooCommerce structure that manages both individual wine sales and wine club subscriptions
• An easy interface for browsing wines, learning about the winemaking process and buying in a few clicks
• A simple checkout with a secure payment gateway
• Full mobile optimization for browsing and buying on the go

When the film brought a surge of interest, the site was ready to turn that attention into orders and wine club sign-ups.