Julyette

Julyette Paris is a new French boutique in the heart of La Jolla, California, offering high-quality French fashion to women in Southern California and beyond.

As a new store building its reputation in La Jolla’s fashion scene, it needed a clear marketing strategy to reach the right customers and a website that showcased its unique selection.

Marketing strategy

We worked with the store’s management to identify key target markets, conducted market research and analyzed data to choose the most effective channels. The resulting multichannel plan covers social media marketing, email marketing and paid advertising. We also recommended taking part in local fashion events and working with local fashion influencers.

Execution

We are helping the store create engaging social media content and eye-catching displays and marketing materials for local events, and we are planning email campaigns tailored to its customers.

Website

We built a new, user-friendly website optimized for search engines and mobile devices that showcases the store’s clothing. The partnership is ongoing.