Rebuild , 2021
Honey Cake Tiger
Unveiling honey cake tiger a bold new e commerce venture powered by the x concept. TXC case study for Honey Cake Tiger, focused on e-commerce in San Diego, CA.
The challenge
Honey Cake Tiger is an e-commerce brand with a playful yet refined personality, offering curated, high-quality products such as artisanal goods and kids boutique fashion to shoppers who value uniqueness.
The brand needed an online store that looked as bold and fun as it is, performed smoothly on every device, and supported both its creative goals and its plans for business growth.
What we did
Strategy and discovery
We defined the brand’s essence (bold, fun and premium), built customer personas and analyzed competitors to make sure the store would stand out.
Design
- Vibrant colors, modern typography and playful graphics reflecting the brand
- A clean layout for easy browsing
- A responsive design for desktop, tablet and mobile, from homepage banners to product pages
Custom development
- Custom product filters to help shoppers find items quickly
- A streamlined, multi-step checkout
- Secure payment gateways supporting multiple payment options
- A content management system for managing inventory, content and performance
- Fast load times and minimal downtime
Content and SEO
We curated high-quality product photography, wrote product and category copy in the brand’s playful voice, and implemented a keyword strategy to drive organic traffic.
Post-launch support
We provide regular site audits, analytics for sales and customer behavior, and scalability planning as the brand grows.
Results
- Custom store features built
- 4
- Filters, checkout, payment gateways and CMS
- Discovery areas analyzed
- 3
- Brand identity, audience personas and competitors
- Post-launch support services
- 3
- Site audits, analytics and scalability planning
What the client said
★★★★★
I highly recommend Charles! He is incredibly responsive, even when he was out of the country, and always made sure to get back to me quickly. He works efficiently without sacrificing quality, and the finished work was exactly what I needed. It’s hard to find someone who is both quick and dependable while still producing great work, but he definitely is.he also takes the time to educate his clients.
Susan Banks
Ingress, via Google
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