Codega

The challenge

Codega Wealth Advisors is a newly formed financial planning and investment management firm under the umbrella of Prudential. Its mission is to provide tailored financial solutions that help clients reach their life goals.

As a new firm in a trust-driven industry, it needed a brand identity that conveyed trust, expertise and sophistication, a website that informed visitors and encouraged them to act, compliance with financial services regulations, and reliable ongoing technical support.

What we did

Brand identity

• Logo: a Venetian-style lantern inspired by the firm’s name. In Venice, a codega was a civil servant who carried a lamp to guide people safely through the city at night, a symbol of the guidance and clarity the firm offers clients
• Color palette and typography: calming blues with vibrant accents, paired with complementary typography
• Brand guidelines: rules for logo use, colors and typography across print, digital and social media

Custom WordPress website

• Intuitive navigation, clear calls to action and sections highlighting the firm’s services
• A responsive design for desktop, tablet and smartphone
• Content organized with the firm for clarity and precision
• SEO best practices, from meta tags to keyword strategy
• Compliance measures including proper disclaimers, secure data handling and regulatory disclosures

Ongoing maintenance

We keep the site secure and current with regular security updates, performance monitoring, content updates as services evolve, and on-call technical support.