SDLRLA Scholarship Fund: A Donor-Ready Website for the Next Generation of Latino Lawyers

The challenge

The SDLRLA Scholarship Fund serves two very different audiences. Law students need to understand quickly whether they qualify, what the awards are worth, and how to apply before the deadline. Donors, law firms and sponsors need to see the Fund’s impact and find an easy way to give, sponsor a student or attend the Annual Dinner & Gala.

The Fund needed its own dedicated website, separate from the association’s main site, that could tell the story of nearly two decades of scholarships, clarify that applicants do not need to be Latino or Latina to qualify, and turn visitors into applicants, donors and gala guests in time for the 2026 gala season.

What we did

The X Concept built a mission-driven WordPress site organized around the actions each audience needs to take, with a navigation structure covering About, Scholarships, Get Involved, How to Apply, News, Past Recipients and Contact.

• Emotional first impression: A full-width background video hero opens on the Fund’s message of opening the legal profession to the next generation, with immediate calls to apply, donate and sponsor.
• Impact at a glance: Large numeric callouts highlight $650,000+ awarded since 2007 and the 2025 class of recipients, building donor confidence.
• Clear scholarship programs: Law student scholarships and bar stipends are presented side by side with typical award ranges and eligibility.
• Four-step application guide: Numbered step cards walk students from checking eligibility to being honored at the gala.
• Giving pathways: Photo cards route visitors to Donate, Sponsor, Volunteer and Past Recipients, with Zeffy integrated for gala tickets and sponsorships.
• Answers up front: An expandable FAQ covers eligibility, award amounts and the Fund’s tax-exempt status.
• Technical foundation: Responsive build with skip-to-content accessibility, Open Graph and Twitter card metadata, and Google Site Kit connecting Analytics and Search Console.