Orendi Law

The challenge

Orendi Law is a boutique firm led by Senior Attorney Jennifer L. Orendi, Esq., advising beauty, wellness and consumer product brands on FDA and FTC compliance, advertising and intellectual property. Its clients range from startups to established companies, and they want a legal partner who combines deep expertise with a practical, business-minded approach.

The firm’s previous online presence didn’t capture this specialized niche. It needed a brand and website that felt professional yet approachable and stood out from the cold, traditional branding common in regulatory and IP law, so it could attract high-value clients in a competitive market.

What we did

Brand identity

Through discovery sessions with Jennifer Orendi, we defined the firm’s core values (expertise, innovation and client empowerment) and its audience of entrepreneurs, brand owners and marketers. We designed a minimalist logo with subtle nods to beauty and innovation, a fuchsia and black palette, and clean sans-serif typography. We extended the identity to business cards, email signatures and presentation templates. We also developed a professional yet conversational brand voice, with messaging pillars such as Empowering Your Brand’s Future and Compliance Meets Creativity.

Website rebuild

• Homepage: a bold headline, an overview of the firm’s expertise and a prominent consultation call to action
• Services: plain-language pages on FDA and FTC compliance, advertising counsel and intellectual property protection
• About: Jennifer Orendi’s 20+ years of experience, including her role as Director of Advertising and Marketing Counsel at L’Oréal, prominent law firms and Chicago-Kent College of Law
• Contact: a streamlined form plus phone, email and a scheduling tool

The site is mobile-responsive and fast. We included anonymized testimonials and case examples, built content around keywords such as FDA compliance lawyer and beauty brand advertising attorney, and followed WCAG guidelines for accessibility.

Launch and support

We tested the site across devices and browsers, trained the team to update content, set up analytics to track engagement and conversions, and put a maintenance plan in place to keep the site secure.