Mendez PLC: A Bilingual English and Spanish Website for a San Diego Law Firm

For more than 36 years, attorney Lori Mendez has built her practice on serving San Diego’s Hispanic and Latinx community. Many of the people she helps are victims of catastrophic events and their families, often facing the most difficult moment of their lives, and many are more comfortable reading and speaking in Spanish.

The firm needed a website that spoke to clients in their own language from the first click, not a machine translation or a single Spanish page, and that made it easy to reach the firm by phone or form while meeting the disclosure requirements of attorney advertising.

The X Concept built a fully bilingual website with parallel English and Spanish experiences.

• True bilingual structure: A complete Spanish version of the site under its own /es/ path with translated page URLs, such as /es/inicio/, so Spanish-speaking visitors browse an entire site in their language.
• One-click language switching: A language switcher in the header lets visitors move between English and Spanish on any page, with a prominent “Hablamos Su Idioma – Hablamos Español” message.
• Search visibility in both languages: English (en_US) and Spanish (es_MX) locale metadata and canonical URLs help each version reach the right audience in search and on social media.
• Personal, trust-first design: A hero banner and a portrait of Lori Mendez put the attorney front and center, with an About page telling the firm’s story.
• Fast paths to help: Prominent Call Us and Write to Us calls to action with click-to-call buttons throughout the site.
• Compliant intake: A contact form with required disclaimer and privacy policy acknowledgments, plus a full privacy policy and attorney advertising notice.
• Technical foundation: Mobile-ready build with Google Tag Manager for analytics and conversion tracking.