La Jolla Optiks

The challenge

La Jolla Optiks is the optometry practice of Dr. Colin Bernstein, O.D., in La Jolla, California, located in the H.M. Poole Building at Scripps Memorial Hospital. Dr. Bernstein is a nationally recognized specialist in contact lenses and conditions such as keratoconus, severe dry eye and corneal disorders, using scleral and hybrid lenses.

The practice’s website had not been updated in seven years. The address on the site and on Google no longer matched the current office, making it hard for patients to find, and the site did not work well on mobile or carry any real brand identity. In a market with many optometrists, Dr. Bernstein’s specialties needed to stand out.

Later, the site again needed renewal: mobile views were weak, navigation hid the specialized services, and visitors who valued his care were not converting into bookings.

What we did

First redesign and practice systems

After a first redesign in 2016, we worked with Dr. Bernstein to implement Uprise, an EHR and practice management system built for optometry.

We developed a WordPress-based site for compatibility, easy updates and future system integrations, and listed Dr. Bernstein on Google Business, which increased new patient intake through online channels.

We added a content marketing module that shares informational content on Facebook as well as on the website, extending the practice’s reach to a new channel.

Patients can now reach the Uprise Patient Portal and the 4PatientCare appointment scheduler from the website, speeding up appointment taking, practice management and EHR adoption.

The latest redesign

We audited the previous site, benchmarked it against premium practices and planned a structure that keeps specialized services within a few clicks. The new site includes:

• A hero with the tagline Advanced Eye Care for Complex Conditions and a prominent Schedule Your Appointment Today call to action
• Navigation to Services, About Dr. Bernstein, Patient Resources and Contact, with Playfair Display and Lato type and a coastal teal palette tuned to WCAG 2.1 AA
• Dedicated pages for Keratoconus, Scleral Lenses and Severe Dry Eye, with illustrated explanations and links to scheduling
• A testimonials slider linked to related services
• An Appointment Scheduler form collecting chief complaint, preferred time and insurance details, synced with calendar tools for instant confirmation
• A fully responsive layout, SSL and proactive updates
• SEO titles such as La Jolla Keratoconus Specialist, schema markup, a Dry Eye Self-Assessment Guide lead magnet and Google Analytics 4 tracking