Website build , 2023
Gemini Primary Care
Elevating san diego primary doc online presence. Case study for Gemini Primary Care, focused on web development in San Diego, CA.
The challenge
Gemini Primary Care is a newly established healthcare provider in Southern California focused on personalized, high-quality care. As a new practice, it needed a brand and an online platform to present its services and engage patients.
A key requirement was letting patients purchase healthcare membership plans directly online, securely and without hassle, while keeping administration simple for the clinic.
What we did
Brand identity
We created a modern, approachable logo and a color palette conveying trust, professionalism and accessibility, giving all digital assets a consistent look.
WordPress website
- A clean, professional, mobile-responsive design with easy navigation and engaging visuals
- Quick access to services, contact details and office hours
- A subscription and membership platform so patients can buy healthcare plans on the site, with secure payment gateways and easy account management
- SEO through optimized metadata, alt tags and keyword-rich content for local and regional searches
Ongoing maintenance
We maintain the site with regular WordPress and plugin updates, security monitoring and fixes, speed optimizations and content updates as services change.
Results
- Online membership platform launched
- 1
- Patients buy healthcare plans directly on the site
- Core brand assets created
- 2
- Logo and color palette
- Ongoing maintenance services
- 4
- Updates, security, speed and content
What the client said
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