Rebuild , 2016

Didier Rase

Laboratoires didier rase case study. The X Concept case study for Didier Rase, focused on website design in Paris, France.

The challenge

Laboratoires Didier Rase, a maker of high-end men’s skincare whose flagship Integrall line simplifies the anti-aging routine, was held back by its online infrastructure. The Prestashop e-commerce site was hard to update on the admin side and made it difficult for customers to place an order. The server was outdated and overpriced, and weak SEO meant the site was getting little traffic. On social media, the previous agency had padded the follower count with purchased followers, which produced low engagement and hurt the brand’s credibility.

What we did

The X Concept moved the site to a proper hosting solution, fixed the SEO issues behind the lack of traffic, and rebuilt the store on WordPress and WooCommerce as a multilingual e-commerce site in French and English, using the WPML plugin for translations. The new design keeps an interface similar to the existing brochure and uses media supplied by the company. The team also set up the brand’s Instagram account and took over its Facebook page, shifting the focus to organic reach and genuine engagement. With community managers and public relations support, the company now manages its own website updates and orders independently, without relying on The X Concept for routine changes.

What the client said

★★★★★

I highly recommend Charles! He is incredibly responsive, even when he was out of the country, and always made sure to get back to me quickly. He works efficiently without sacrificing quality, and the finished work was exactly what I needed. It’s hard to find someone who is both quick and dependable while still producing great work, but he definitely is.he also takes the time to educate his clients.

Susan Banks Ingress, via Google