Counsel Collection Management

The challenge

Counsel Collection Management, PC is an attorney-owned collection agency founded in 2025 by a veteran attorney with more than 20 years of experience. It recovers unpaid legal fees for law firms on a contingency, risk-free basis: it assesses unpaid invoices, plans an ethical recovery strategy and pays funds directly to the firm.

The firm needed a website that would:

• Convey professionalism and protect clients’ reputations
• Comply with attorney advertising rules, ABA guidelines and the FDCPA
• Let busy attorneys confirm expertise quickly and submit files confidentially, without friction

What we did

Strategy and planning

We began with discovery and stakeholder interviews to map how attorneys use the site. Together we set three requirements: compliance-first content with clear disclaimers, a conversion-focused How It Works section in four steps (Submit Files, Assess and Strategize, Recover and Report, Get Paid), and an SEO foundation targeting long-tail terms such as contingency legal collections for attorneys. We chose WordPress with a premium professional-services theme and a modular page builder the team could update after launch, and planned for WP Engine managed hosting from the start.

Design and user experience

The design uses clean lines, professional greens and grays, and imagery of secure file uploads and strategy meetings. The hero leads with Unpaid Legal Fees Recovered and the promise that CCM handles collections so attorneys can focus on their practice. We kept menus simple, avoided pop-ups, made the site fully mobile responsive, and built encrypted upload forms so invoices can be submitted confidentially without leaving the site.

Technical build and SEO

• Deployment on WP Engine, with built-in security, daily backups and staging sites for safe testing
• Custom post types for the four service pillars: Fee Assessment, Ethical Collections, Contingency-Based and Attorney-Owned
• Optimized meta titles and descriptions, natural keyword placement in headers and image alt text, and schema markup for services
• Long-form company content, internal linking and an optimized sitemap

Post-launch support

After go-live we trained the team on the WordPress dashboard, set up analytics tracking and scheduled quarterly audits. We monitored drop-offs at the submission step, refined the copy there, and A/B tested call-to-action buttons such as Free Assessment.