Carlson Construction

The challenge

Carlson Construction Management is a construction company in Morgan Hill, California, with a reputation for quality, innovation and client satisfaction. It offers commercial construction management as well as residential and smaller commercial construction.

The company wanted to modernize its brand and online presence with an engaging site that showcased its portfolio and expertise, presented its two distinct lines of work clearly, and attracted new clients in a competitive industry.

What we did

Discovery and rebrand

We began with in-depth discussions about the company’s vision, values and target audience, then developed a brand strategy and a fresh visual identity, including a new logo, color palette and typography.

Two websites

• cmcarlson.com presents the company’s commercial construction management expertise and large-scale project portfolio
• carlsoncmc.com showcases completed residential and smaller commercial projects for a different client segment

Both share a clean, contemporary design language with a palette of blues and grays, intuitive navigation and a portfolio section with high-quality images, project descriptions and client testimonials.

Technical, SEO and marketing

• Fully responsive layouts and optimized loading speed
• Keyword research and optimization of content, meta tags, headings and URLs, plus local SEO for Morgan Hill and surrounding areas
• Integrated social media channels
• Clear contact options: a contact form, phone number and email address

Training and support

We trained the team to update the sites independently and provide ongoing technical support.