Bennavita

Bennavita, a Paris-based tailor with two boutiques in some of the city’s busiest shopping districts, needed to grow its visibility on major search engines. Its keywords had to be in French and reflect both its craft and the locations of its two stores, so ranking locally for those terms was the central challenge.

After meeting with the owner, CMO, and general manager, The X Concept analyzed the keywords bringing visitors to the site and how those visitors behaved once they arrived. From there, it defined a set of French keywords tied to Bennavita’s activity and geography, placed them in the META titles and descriptions, and wove them throughout the website, with both store locations built into the strategy. To support these rankings over time, The X Concept is also building reputation marketing through Google Reviews, Yelp, and updated Google Business and Yelp profiles, and has recommended content marketing and search engine marketing to strengthen organic performance.