Barry APC

The challenge

Barry APC is the San Diego law firm of attorney Su Barry. To connect with clients and present the firm’s expertise effectively, it needed a more appealing, user-friendly website.

Through consultations with Su Barry and her team, we defined the firm’s areas of expertise, target audience, tone and branding, and the functions the new site needed, with the goal of establishing Barry APC as a leading San Diego law firm.

What we did

User experience and design

• Clear navigation and a logical information architecture so visitors can find legal services, practice areas and attorney profiles easily
• A WordPress design that applies the firm’s logo, colors and typography consistently, conveying trust and expertise
• A responsive design for all devices and screen sizes

Content

We developed a content strategy covering practice area descriptions, attorney biographies, case studies, testimonials and FAQs, and added a legal blog to showcase Su Barry’s thought leadership.

SEO

We researched keywords and built them into content, meta tags and headers, and followed SEO best practices with fast load times, optimized images and clean code.

Lead generation

Phone numbers and contact forms appear throughout the site, along with downloadable guides and consultation requests that turn visitors into leads.