Website build , 2023

Aloha Bars Maui

Aloha Bars Maui improving online presence. The X Concept case study for Aloha Bars Maui, focused on web development in Kihei, HI.

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The challenge

Aloha Bars Maui, a mobile bar service for weddings in Hawaii, built its first website on a tight budget, and it worked well until the site was hacked and malware crippled its database. After recovery, the 2017 version of the site began to fall behind. Its theme needed a refresh to meet current SEO and performance standards, and incompatibility between the interface and required tools made it hard to add and display new content for brides. The site also centered on the custom-built bars, while brides shop on their phones and care most about the drinks. Because weddings are a hyper-local business limited to Maui, the company needed sharp local marketing to compete in a niche market.

What we did

The X Concept restored the hacked site by backing up the infected files, cleaning up the MySQL database, and performing a fresh WordPress install. It then redesigned the site, first in 2017 and again in 2020, with a mobile-first interface that puts the signature cocktails at the front, in coral accents that match the refreshed logo. The 2020 update emphasized compliance with current search algorithms and speed and performance optimization. Local marketing relies on geolocalization, geographic keywords, referrals, and reputation marketing networks. Content marketing articles are published automatically to social networks, and email signups and newsletters support communication with both coordinators (B2B) and brides and grooms (B2C). The site also features a gallery of past weddings, specialty cocktails, and corporate accolades.

What the client said

★★★★★

The efficient solutions to help on marketing campaign has shown great results. I am very satisfied with the professional approach.

Wesley Chen Google review