Email Marketing
Email that brings clients back.
Your email list is the one audience you own. I set up the platform, build the automations and write campaigns that sound like you, so past clients remember you and new leads book.
- Written in your voice
- Automations that run themselves
- Deliverability set up right
- projects
- 10
- clients
- 10
- industries served
- 6
What you get
Email that earns its place in the inbox
The quickest marketing return most businesses have is the list they already own.
Campaigns that get read
Short, useful emails written in your voice, designed to look right on phones.
Automations
Welcome series, follow-ups and reminders that run on their own.
Deliverability
Domain authentication (SPF, DKIM, DMARC) so your emails land in the inbox.
Templates you can reuse
Branded templates you or your staff can send from.
List growth
Sign-up forms and lead magnets connected to your website.
Clear reporting
Opens, clicks and the bookings or sales that followed.
How it works
From an idle list to steady results
- 01
Free intro call
Thirty minutes on your clients, your offers and the list you already have.
- 02
Plan and estimate
The campaigns and automations worth building first, with a written hourly estimate.
- 03
Set up the platform
Your email platform connected to your website, domain authenticated and branded templates built.
- 04
Write and launch
Welcome series, follow-ups and your first campaigns, written in your voice.
- 05
Report and refine
What was opened, clicked and booked, and what to send next.
Included
What email marketing includes
Newsletters and campaigns
Planned, written, designed and scheduled.
Automations
Welcome series, follow-ups, review requests and reminders.
Deliverability setup
SPF, DKIM and DMARC on your domain.
Website integration
Sign-up forms and lead capture on your WordPress site.
List cleanup and segments
Old lists cleaned and split so the right people get the right message.
Reporting
Results tied to bookings and sales, not just opens.
Projects
Recent email marketing projects
OBX Cottage Renovations
Outer banks cottage renovations website redesign. TXC case study for OBX Cottage Renovations, focused on website design, web development in Outer Banks, NC.
Roquette
1 Online reservation system added
The French Oven
10,000 Online orders
Goodwill of Silicon Valley
60,000+ Donor contacts captured
cyberCSI
Cyber csi website redesign. The X Concept case study for cyberCSI, focused on website design, web development in San Jose, CA.
FBS Property Management
Fbs property management. TXC case study for FBS Property Management, focused on website design in San Diego, CA.
Google reviews
What clients say
★★★★★
Charles, at The X Concept, is incredibly knowledgeable on website design, logo design, and other business graphic design needs. He always responds quickly to requests and delivers exactly what our restaurant needs. He's a pleasure to work with and I highly recommend his services. Definitely 5+ stars
Jan Surface
Miso Phat, via Google
★★★★★
I had the great pleasure of collaborating with Charles on a mutual client. I cannot express enough the level of professionalism and outstanding service he provides.
Rami Wazni
Goodwill of Silicon Valley, via Google
★★★★★
X Concept, under the direction of Charles Oreve, is by far the best Website, management, design and ongoing support I’ve ever experienced
Charles is incredibly attentive and almost immediately responsive to all my requests and concerns.
He has been responsible for my online success
No one has ever come close to do what he has achieved for me
Truly, the bestColin Bernstein La Jolla Optiks, via Google ★★★★★
X-cellent always!
Quick, clear, resolves issues, approachable and researches the unknown.Tanya Muhle Miso Phat, via Google ★★★★★
Coming from someone that does not have a lot of tech experience, Charles has been extreme helpful! He has helped push our business forward with not just our website and online ordering but also with his knowledge of social media advertising. Super easy to get in touch with and he replies with an answer almost immediately. Thank you Charles for all you do and look forward to continuing to work with you! Merci
Kaitlyn Whalen The French Oven, via Google ★★★★★
Charles is prompt, creative, and highly skilled at Marketing and Design. I would highly recommend The X Concept's services for you and your business needs.
Jessica Watson Goodwill of Silicon Valley, via Google ★★★★★
Very professional website and beautifully displayed!
Julie Coy Goodwill of Silicon Valley, via Google ★★★★★
Charles has been extremely helpful in the re-design of our website. He did a beautiful job and was able to make it all happen- even some crazy requests and multiple edits! Prior to that he spent countless hours training us so that we could be the most productive with our time and blog content. He is extremely active promoting his clients whenever and wherever he can. Always available and ready to help! Charles is one of a kind and so grateful he had time to help us!
Melissa DeMarco FBS Property Management, via Google ★★★★★
We brought Charles @ The X Concept in to totally revamp our website and social media platform. He was excellent to work with, had awesome ideas and planned the transformation and implementation down to the smallest of details. We are looking forward to collaborating further with Charles!
Dave Wurfer cyberCSI, via Google
Email Marketing: common questions
Which email platform do you use?
Whichever fits your business. I can work in the platform you already use or recommend one based on your list size, budget and the automations you need.
Do you write the emails?
Yes. I write them in your voice and send drafts for your approval before anything goes out.
Is email marketing still effective?
Yes. People who already know you are far more likely to book or buy again, and email reaches them directly instead of depending on an algorithm.
Will my emails end up in spam?
Proper domain authentication (SPF, DKIM and DMARC), clean lists and relevant content keep deliverability high. That setup is part of every project.
How much does email marketing cost?
My time is billed by the hour, with a written estimate first. The email platform subscription is separate and in your name.
Do you work with clients outside San Diego?
Yes. Clients are nationwide, and everything runs by phone, video call and email.
Who will actually do the work?
I will. The X Concept is run by me, Charles Oreve, and I handle every project personally, with no outsourcing or subcontractors.
Start a project
Let’s talk about your goals
A free 30-minute call. I’ll look at your list and your current emails and tell you what is worth sending.