Website build , 2020
The French Oven
The french oven e commerce. TXC case study for The French Oven, focused on e-commerce in San Diego, CA.
The challenge
The French Oven is an artisan bakery in San Diego, known for signature baguettes and pastries and a loyal local following.
Before 2021, the bakery relied entirely on in-store sales and had no online presence, so customers could not order remotely. It also had no way to stay in touch with customers beyond in-person visits.
What we did
In 2021, we partnered with The French Oven to take the bakery online.
WooCommerce store
- A new, modern, responsive website with online ordering built on WooCommerce
- Product pages with appetizing images and detailed descriptions, and an easy add-to-cart experience
- Search engine optimization to help new customers find the bakery
Email marketing
We launched targeted email campaigns personalized to customers’ interests, communicating what makes the bakery special and encouraging repeat orders.
Results
- Online orders
- 10,000
- Through the WooCommerce store we launched in 2021
- Growth channels launched
- 2
- Online ordering and targeted email campaigns
- First online storefront
- 1
- From in-store sales only to online ordering
What the client said
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