Welcome to THE X CONCEPT

The X Concept is a full service marketing agency established in San Diego, CA in 2001. We provide Website development, SEO, SEM, Social Media Marketing and Email Marketing.

Oxygen Studio: Case Study

“I clarified their needs see what values they wanted to broadcast, what goals they were trying to achieve, listening to them was key. I was not going to develop something and convince them it’s what they needed, we looked up what we could do for them to achieve their goals.”

Analyzing Traffic

Analyzing the traffic your website receives is key. Traffic has been generated, you can see your website receives visits, now analyzing your visitors behavior is key. In the last two articles on this website, regarding organic and paid traffic generation techniques, we discovered ways to attract more visitors to your website. Like everything this has...

Generating more traffic

Generating traffic is key, it’s great to have a beautiful website but if no-one looks at it… It defeats the purpose. There are multiple ways to generate traffic, however we won’t go through all of them in this article. Good news is you most likely won’t die of boredom or technical overload. You can segment...

Digital Marketing

You can throw a rock in the air, it will for sure land on someone who does digital marketing. Digital Marketing Experience We have been developing digital marketing strategies, tactics and executing them since the start of our business. Since 2001 we have been helping companies generate more leads, more revenue and become leaders in...

WordPress Development

We have been doing Wordpress development on websites for over ten years and websites in general for over sixteen years. Why use us for wordpress development? When The X Concept was created in 2001, we started developing websites in HTML with Javascript, then the trend went into Flash websites, so we started developing numerous flash websites. Having...

Portfolio – New Clients Added

Over the past couple months, we have added a few new clients to our roster, and now is the time to  have them showcased on our portfolio. Added to Portfolio – La Jolla Optiks Doctor of Optometry Colin Bernstein turned to us for an updated branding and online presence strategy. Introducing Dr Bernstein to Social Media...

Case Study: Black Belt Bodycare

In 2013, the owners of Hawaii Natural Products started developing a line of Body Care products for Athletes. Sam Lareau, the brain behind all this operation being himself a Brazilian Jiu Jitsu black belt, decided to appropriately call his new product line “Black Belt Bodycare”. This is when he turned towards Charles Oreve, founder and...

Copyright 2001-2025 – The X Concept

Portrait Photo by Julie Licari Photography

8525 Gibbs Drive, Suite 304
San Diego, CA 92037