Website build , 2018

Miso Phat

27k+ orders on Miso Phat's website. Case study for Miso Phat, focused on web development, e-commerce in Kihei, Maui, HI.

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The challenge

Miso Phat Sushi is a popular sushi restaurant in Kihei, Maui, known for creative rolls, fresh ingredients and great service. In March 2020, the COVID-19 pandemic forced it to close its dining room.

Instead of relying only on third-party delivery apps, the restaurant wanted its own way for customers to order online, along with a stronger online presence to reach more people.

What we did

E-commerce transition

An easy-to-use online ordering website with high-quality photos, descriptions and prices for every menu item
A simple cart with a choice of pickup or delivery and secure online payment
Search engine optimization for sushi searches in Kihei
New social media accounts with regular updates, promotions and dish photos

New website interface

To mark its 20,000th order, we launched a revamped interface:

A streamlined ordering process for browsing, customizing orders and checking out
Intuitive navigation and a responsive design for desktop, tablet and mobile
Larger images of signature dishes
A gift card program integration so customers can earn rewards and redeem gift cards online

Results

Online orders: 20,000; Through the restaurant's own ordering website
Fulfillment options online: 2; Pickup and delivery, without relying on delivery apps
New interface upgrades: 5; Ordering, navigation, responsive design, visuals and gift cards

What the client said

★★★★★

Charles is the best in the business! If you’re looking to take your website or web presence to the next level, he is the man to talk to. He is extremely knowledgeable and he’s always there when you need him. Charles is a PROFESSIONAL! Can’t thank him enough.

Elias Steadman Miso Phat, via Google