Welcome to THE X CONCEPT

The X Concept is a full service marketing agency established in San Diego, CA in 2001. We provide Website development, SEO, SEM, Social Media Marketing and Email Marketing.

First Impression, how to make the right one

Making a first impression is key in business, as is what people will always remember you for. We are not only talking about how you express yourself, but also looks. In this article I will focus on “men”. First Impression – the looks People who tell you that you don’t judge a book by its...

You always get what you pay for

You always get what you pay for is a saying we have heard all our lives. For the most part I have to say it is true. Very good deals exist, but they are few and far apart. So according to a rule of probability most of the products and services you will encounter will...

Facts VS Emotions

We have looked into the way to communicate with people, the decision making process and the difference between inspiring people rather than influencing them. Now let’s look at getting at how you deal with facts and emotions. Would you rather be looking at facts, or letting your emotions get the best of you? Facts vs Emotions Your...

Inspiring VS Influencing

To follow up on the “telling people what to do” article and the “decision making” article. We are going towards the next step of the process. This article is about the difference between Inspiring and Influencing. Influencing As we stated with “should”, no one likes to be told what to do. Now when you think...

Shoulda, Woulda, Coulda…

Here is the second opus of the “should” articles. This time we will study the decision making process. You have heard throughout the years people saying “Shoulda, Woulda, Coulda”. In educated language this saying can translate as: It has already happened, that’s it… Expressing regrets: I should have done this Overthinking the past: I would...

Analyzing Traffic

Analyzing the traffic your website receives is key. Traffic has been generated, you can see your website receives visits, now analyzing your visitors behavior is key. In the last two articles on this website, regarding organic and paid traffic generation techniques, we discovered ways to attract more visitors to your website. Like everything this has...

Generating more traffic

Generating traffic is key, it’s great to have a beautiful website but if no-one looks at it… It defeats the purpose. There are multiple ways to generate traffic, however we won’t go through all of them in this article. Good news is you most likely won’t die of boredom or technical overload. You can segment...

Digital Marketing

You can throw a rock in the air, it will for sure land on someone who does digital marketing. Digital Marketing Experience We have been developing digital marketing strategies, tactics and executing them since the start of our business. Since 2001 we have been helping companies generate more leads, more revenue and become leaders in...

Copyright 2001-2025 – The X Concept

Portrait Photo by Julie Licari Photography

8525 Gibbs Drive, Suite 304
San Diego, CA 92037