Welcome to THE X CONCEPT

The X Concept is a full service marketing agency established in San Diego, CA in 2001. We provide Website development, SEO, SEM, Social Media Marketing and Email Marketing.

Oxygen Studio: Case Study

“I clarified their needs see what values they wanted to broadcast, what goals they were trying to achieve, listening to them was key. I was not going to develop something and convince them it’s what they needed, we looked up what we could do for them to achieve their goals.”

First Impression: What to say…

Now we understood the way to look the part to make the right first impression, and by that I mean a self confident “You”. Now we are going to see what to say, and also what not to say… First Impression in actions When you are going to meet someone, the first thing is that...

First Impression, how to make the right one

Making a first impression is key in business, as is what people will always remember you for. We are not only talking about how you express yourself, but also looks. In this article I will focus on “men”. First Impression – the looks People who tell you that you don’t judge a book by its...

You always get what you pay for

You always get what you pay for is a saying we have heard all our lives. For the most part I have to say it is true. Very good deals exist, but they are few and far apart. So according to a rule of probability most of the products and services you will encounter will...

Facts VS Emotions

We have looked into the way to communicate with people, the decision making process and the difference between inspiring people rather than influencing them. Now let’s look at getting at how you deal with facts and emotions. Would you rather be looking at facts, or letting your emotions get the best of you? Facts vs Emotions Your...

Inspiring VS Influencing

To follow up on the “telling people what to do” article and the “decision making” article. We are going towards the next step of the process. This article is about the difference between Inspiring and Influencing. Influencing As we stated with “should”, no one likes to be told what to do. Now when you think...

Shoulda, Woulda, Coulda…

Here is the second opus of the “should” articles. This time we will study the decision making process. You have heard throughout the years people saying “Shoulda, Woulda, Coulda”. In educated language this saying can translate as: It has already happened, that’s it… Expressing regrets: I should have done this Overthinking the past: I would...

Copyright 2001-2025 – The X Concept

Portrait Photo by Julie Licari Photography

8525 Gibbs Drive, Suite 304
San Diego, CA 92037