La Jolla Optiks: Case Study
La Jolla Optiks started over 35 years ago by Dr Colin Bernstein O.D. in La Jolla California. After an eye exam, Dr Bernstein and Charles Oreve, The X Concept's C.E.O. had a talk about the practice online presence.

The X Concept is a full service marketing agency established in San Diego, CA in 2001. We provide Website development, SEO, SEM, Social Media Marketing and Email Marketing.
La Jolla Optiks started over 35 years ago by Dr Colin Bernstein O.D. in La Jolla California. After an eye exam, Dr Bernstein and Charles Oreve, The X Concept's C.E.O. had a talk about the practice online presence.
“I clarified their needs see what values they wanted to broadcast, what goals they were trying to achieve, listening to them was key. I was not going to develop something and convince them it’s what they needed, we looked up what we could do for them to achieve their goals.”