You always get what you pay for is a saying we have heard all our lives. For the most part I have to say it is true. Very good deals exist, but they are few and far apart. So according to a rule of probability most of the products and services you will encounter will be worth what you pay for them.
You might be asking yourself, why is he writing this article? Very simple actually, some of your leads will be budget shoppers. They will look for a service, overlooking the quality, and looking at the budget first. I try to stay away from those leads instead focusing on potential clients that are focusing on the quality of service and know it all comes to a price.
Do I mean that you could consider turning down clients that are bargain shoppers? Definitely! If you stand behind your product, your service and someone tries to negotiate the value of it, because “he knows it can be discounted”, or a competitor offers something “almost” the same for much cheaper… Perfect, let them go there, and waste time (remember the decision making article) then come back to you for proper service.
Those people do not realize that time is the most valuable thing in the world. That is simply their problem.
You work in a product, and manufacturing driven industry. You can calculate values by using numerous formulas. That is the easy part. Now you work in a service base industry, dealing with virtual offering… How do you price yourself, there are two different ways to do it. You can either price yourself by hourly rate, or create packages and monthly memberships to get services provided. But at the end, when you look at it, the only constant is time, and what is your time worth to you.
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You have all your business development strategies and tactics put in place by your consultants, that’s great, you need to start using them… this is why we provide coaching seminars.
Your consultant has developed marketing processes and systems on your website, and you are ready to rock. A part that when you login to your website’s admin dashboard you are dumbfounded. It’s Ok, that’s normal. We will provide you the proper training, One on one or small groups on how to run through the phases of execution of content marketing, SEO optimisation, Social Media marketing.
You need to manage your team efficiently, and they are looking up to you for inspiration and advice. We will help you with: Efficient time management, stress management, teamwork techniques… We are partnered with Mac Arthur, French consulting and coaching firm who has been providing these seminars to companies like UPS, 3M, Honeywell and many more for the past twenty five years.
Maximizing the closing ratio for all your account managers and sales force is what will drive your business to new heights. We have developed sales technique seminars to maximize closing ratio while turning customers into clients. Depending on the length of your sales cycle, having repeat customers (clients) is key.
Speaking in public could be during a one on one meeting with a lead, a client regarding a renewal, a boardroom with directors, or a large room with an attendance. Those four situations can be stressful and you see that some people have more ease speaking to crowds than others. One thing to keep in mind is what you say is important, but the way you say it is what will make the difference. From your image, your outfit, your body language and your delivery, we will be able to help you with that.
We develop systems to maximize your business operations using processes based on efficiency.
You are getting a lot of new leads, that’s great. Now you need to do something about it. To accomplish those new communications you will need to do it efficiently so you don’t get buried in unruly amounts of work that will make your life miserable.
From client relationship management, invoicing, accounting, communications. We help you integrate different systems that “talk to each other” and use cloud services to maximize your efficiency and ROI. A lot of desktop based tools are expensive to setup, and scalability is not really an option. Now with cloud based systems, your data is secure, protected in case of “computer crash”, multi platform and scalable for limited starting investment.
We know a lot about CRM, and a lot of different CRM systems (over ten of them), so if you are already using a system, there’s a good chance we know how to maximize it. Now if you are not using any CRM at the moment, we can definitely advise you on which one to choose according to your needs and wants.
There are some great softwares around to manage invoicing and accounting. At the end of business year, wouldn’t it be easier to provide your CPA with a simple digital document instead of a stack of paper invoices… yes, we think that too. If you are selling hard goods online, our e-commerce systems also interacts with your invoicing, accounting software to manage your Inventory, so when your stock out of your “brick and mortar” store runs out, it also shows on your website. Saves you from sending apology emails to excited clients hoping to receive the product, issuing refunds and apologies.
Communicating with your clients is key, you can reach them by email periodically, and therefore nurture relationships and qualify their engagement through your conversion funnel – you can also communicate with them through text message, as well as streamlining your phone calls.
Communicating with your sales team and account managers is very important, getting them to have the right materials at all times became easier. A lot of people are quitting printed brochures and transferring to Ipads for on premises presentations. We have systems that will update tablet presentations in real time, so your team always has the latest and greatest tools on them. Regarding document and templates, with cloud based solutions, they are able to collaborate with documents and access to image banks very easily. Collaborating on projects has never been easier.
In 2013, the owners of Hawaii Natural Products started developing a line of Body Care products for Athletes. Sam Lareau, the brain behind all this operation being himself a Brazilian Jiu Jitsu black belt, decided to appropriately call his new product line “Black Belt Bodycare”.
This is when he turned towards Charles Oreve, founder and marketing specialist with The X Concept to help him with his packaging and other marketing materials.
The vision that was described was “Bad Ass Soap for Dirty Tough Guys”, emphasizing on using solely Natural Products as well as handmade in Hawaii.
We went for a distressed but organic look for the corporate identity, the target customer being experienced athletes enjoying rough activities while taking care of their health and body through regular training and use of natural body care and natural supplements.
The first version of their product packaging was created for Hand Soaps, Body Wash and Lotion.
This range of labels, showcasing three fragrances: Original, Citrus and Peppermint – has received rave reviews from Mixed Martial Artists. Legends like Royce Gracie, Luis “Chief Limao” Heredia, Steve Maxwell and Sergio Machado, and athletes all around the world.
We have then decided to update the packaging to focus on the Black Belt and a more streamlined look. Focusing on shelf impact and more color variations showcasing the expanding product line. You are now able to find them online at http://www.blackbeltbodycare.com. Products are available through health food stores around Hawaii and gyms across the United States and now the world.
Jiu Jitsu is a very high image sport. To be on top of the game you have to showcase the right graphics to represent your brand.
Developing a new business is a tough task, and having somebody with experience by your side will get your entrepreneur spirit into gear towards the goal you want to attain.
We have been creating, growing and optimizing businesses processes for over 15 years.
From creating corporate identities, marketing collateral, digital and traditional omni channels marketing strategies and campaigns, social media presence, website development, analytics, operations and offices services processes, CRM and database administration, human resources, sales coaching and image consulting. We can provide you exponential growth of your company and its reach.
We develop lead generation conversion funnels using multi channel marketing campaigns at different stages of the funnel. Paid Social, SEM and SEO to generate traffic, visitors, web marketing to maximize engagement and lead generation. Social Media and Email marketing for lead nurturing and lead qualification. Then providing the sales force with appropriate coaching to maximize the SQL (Sales Qualified Lead) to Client closing ratio.
These programs have proven results and have shown major improvement measured through KPIs for numerous clients of ours. Social selling has been the trend in marketing techniques over the past few years, utilizing content and social media marketing to reach targeted audiences.
We have developed Sales Coaching seminars in partnership with Paris (France) based consulting firm Mac Arthur and adapted those techniques to the american culture. Those seminars have been refined for over twenty five years by experts in the field, and have been provided to companies like UPS, Honeywell, 3M and more.
We have specialized helping smaller structures attain a global reach, and maintain exceptional client retention while helping our clients acquiring new leads while manage their acquisition costs.
Our experience and skills in business intelligence, and developing systems and processes make us your partner of choice for a successful transition towards the next step of your business.