Johnny Perez Team – Case Study
Following up on the article from May 7th 2019 on Real Estate marketing, here is the case study for the Johnny Perez Team website. Over the past month, we developed this website. We used some industry specific technology alongside marketing tools that are working with all types of businesses.
Background for Johnny Perez Team
On February 14th 2018, Compass launched its San Diego branch, later on last year Compass bought out several independent brokerages in California making it the largest brokerage in the Bay Area amongst other areas. Compass was created in 2013 in New York City and is rapidly expanding throughout the country. Veteran broker associate Johnny Perez joined Compass and created a team of agents to work with.
When first meeting with Johnny, we developed a digital strategy. He was already working on his social media network presence, bought some domain names. The team did not have any website developer and had a meeting with us. After we examined his needs as well as evaluating competitors websites, we built an audit on what needed to be achieved. Technology is playing a big part in real estate these days. Being on top of your game to provide yourself and your agents tools that will allow them to be as efficient as possible. This is how we built the website.
Johnny Perez Team Simplicity
When you look at the Compass branding identity, it’s very contemporary and monochromatic. This gives a high end demeanor to their whole image. For us to design an interface that was clear, simple and functional was a priority. Having a mobile friendly interface was also key are more and more, people will check websites and houses from location. Meaning they will be on their phones looking for references or surrounding listings while in a neighborhood.
Real Estate Specific Features
You are reading this and you are not a realtor, IDX is a tool that most realtors use. It’s a way to display MLS listings on a website. Over the years the technologies have really evolved and improved. Over ten years ago, when we started developing Real Estate websites, the offer was very slim compared to the demand.
Now there are a few IDX companies that work with different technologies. using WordPress as a real estate website is DEFINITELY a priority, as it gives you the powerful core of WordPress CMS (most popular CMS in the world with over 50% of the market shares) while being able to integrate IDX technology in it.
Johnny Perez Team IDX Options
After performing lot of research on IDX modules that can be integrated with WordPress. Looking at different marketplaces, repositories, analyzing the code of local real estate websites… We identified certain solutions available to us. Now ONE of them really stood out. Showcase IDX. This Atlanta based company really impressed us with their offer and we integrated their Home Search as well as well as their “Hot Sheets” modules on the Johnny Perez Team Website.
Johnny Perez Team Features
On top of providing a very user friendly interface, we based our development on developing personal relationship and features that will simplify communications.
- ESP (Email Service Provider) integration for Email Marketing purposes.
- SSL and Firewall for added layers of protection between the team and users.
- Live Chat for immediate constant communication
- Anti-spam because no one wants to receive unwanted communications
- Sitemap and SEO tools to maximize visibility and Search Engine rankings
- Video Embedding so your visitor does not need to leave your platform to view your media reels
- Automated content marketing sharing on social media platforms to maximize reach and engagement
This website, just like Johnny Perez is maximizing the way to approach Real Estate Marketing. The X Concept got in contact with Showcase IDX, therefore we are now an authorized reseller for their product. This is going to be the subject of an upcoming article.
May 20, 2019 at 10:41 am
Love the modern feel and how it gives a great mix of warm personality, desire to help, and local expertise. From a marketers perspective, nice use of Showcase IDX for the property search and consumer engagement side, email provider integration, and live chat. Truly great real estate website.
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