FBS Property Management is a leading property management company based in San Diego, CA, with over five decades of experience serving clients in the region. However, until 2021, their online presence was limited. That’s when they enlisted the help of The X Concept, a digital marketing agency based in San Diego, to help them develop their online presence.
Here’s how FBS Property Management and The X Concept worked together to build a strong online presence for the company:
- Website Redesign and Optimization The X Concept started by redesigning FBS Property Management’s website, making it more user-friendly, visually appealing, and optimized for search engines. The new website features clear calls-to-action, easy navigation, and relevant information about the company’s services.
- Local SEO The X Concept implemented a local SEO strategy to help FBS Property Management appear in local search results for their target keywords. This included optimizing the company’s Google My Business listing, creating location-specific content, and building local citations.
- Content Marketing To establish FBS Property Management as an authority in their industry, The X Concept developed a content marketing strategy that involved creating and publishing informative blog posts, infographics, and other types of content. This helped the company attract more website traffic and establish a loyal following of readers.
- Social Media Marketing The X Concept also helped themt build a social media presence on platforms like Facebook and LinkedIn. This included creating and sharing engaging content, running targeted ads, and responding to customer inquiries and reviews.
- Ongoing Maintenance and Optimization Finally, The X Concept continues to work with FBS Property Management to maintain and optimize their online presence. This includes monitoring website traffic, tracking keyword rankings, and making adjustments to the company’s SEO and content strategies as needed.
Thanks to the work done by The X Concept, FBS Property Management now has a strong online presence that helps them reach new clients and grow their business. By focusing on website design and optimization, local SEO, content marketing, social media marketing, paid advertising, and ongoing maintenance, The X Concept was able to help them stand out in a crowded market and attract more clients than ever before.