Jane Carhart is a seasoned real estate agent with over a decade of experience serving clients in the San Juan Islands, WA. While Jane had established a strong reputation in her local market, she recognized the importance of having a robust online presence to reach more potential clients. That’s when she enlisted the help of The X Concept, a digital marketing agency, and Showcase IDX, a real estate IDX search platform, to develop her online presence and reach more clients.
Here’s how Jane Carhart, The X Concept, and Showcase IDX worked together to build a strong online presence:
- Website Redesign and Optimization The X Concept started by redesigning Jane’s website to make it more user-friendly, visually appealing, and optimized for search engines. The new website features clear calls-to-action, easy navigation, and relevant information about Jane’s real estate services. The website was also optimized for mobile devices to ensure that potential clients could easily access it on any device.
- Showcase IDX Integration Showcase IDX was integrated into Jane’s website to provide visitors with an advanced property search experience. This allowed Jane’s potential clients to search for properties based on specific criteria like location, price, and features. Showcase IDX also provides tools like saved searches and property alerts to help Jane stay in touch with potential clients.
- Local SEO The X Concept implemented a local SEO strategy to help Jane Carhart appear in local search results for her target keywords. This included optimizing her Google My Business listing, creating location-specific content, and building local citations.
- Content Marketing To establish Jane Carhart as an authority in her industry, The X Concept developed a content marketing strategy that involved creating and publishing informative blog posts, infographics, and other types of content. This helped Jane attract more website traffic and establish a loyal following of readers.
- Social Media Marketing The X Concept also helped Jane Carhart build a social media presence on platforms like Facebook and Instagram. This included creating and sharing engaging content, running targeted ads, and responding to customer inquiries and reviews.
- Ongoing Maintenance and Optimization Finally, The X Concept continues to work with Jane Carhart to maintain and optimize her online presence. This includes monitoring website traffic, tracking keyword rankings, and making adjustments to the website, SEO, and content strategies as needed.
Thanks to the work done by The X Concept, Jane Carhart now has a strong online presence that helps her reach more potential clients and grow her real estate business. By focusing on website design and optimization, Showcase IDX integration, local SEO, content marketing, social media marketing, and ongoing maintenance, Jane Carhart was able to stand out in a crowded market and attract more clients than ever before.