Kennedy Pest Control in Escondido, CA has been providing top-quality pest control services to residential and commercial clients in the San Diego area for over 30 years. However, until 2019, their online presence was lacking. That’s when they enlisted the help of The X Concept, a digital marketing agency based in San Diego, to help them develop their online presence.

Here’s how Kennedy Pest Control and The X Concept worked together to build a strong online presence for the company:

• Website redesign and optimization

The X Concept started by redesigning Kennedy Pest Control’s website, making it more user-friendly, visually appealing, and optimized for search engines. The new website features clear calls-to-action, easy navigation, and relevant information about the company’s services.

• Local SEO

The X Concept implemented a local SEO strategy to help Kennedy Pest Control appear in local search results for their target keywords. This included optimizing the company’s Google My Business listing, creating location-specific content, and building local citations.

• Content marketing

To establish Kennedy Pest Control as an authority in their industry, The X Concept developed a content marketing strategy that involved creating and publishing informative blog posts, infographics, and other types of content. This helped the company attract more website traffic and establish a loyal following of readers.

• Social media marketing

The X Concept also helped Kennedy build a social media presence on platforms like Instagram and Linkedin. This included creating and sharing engaging content, and responding to customer inquiries and reviews.

• Ongoing maintenance and optimization

Finally, The X Concept continues to work with Kennedy Pest Control to maintain and optimize their online presence. This includes monitoring website traffic, tracking keyword rankings, and making adjustments to the company’s SEO and content strategies as needed.

Thanks to the work done by The X Concept, Kennedy Pest Control now has a strong online presence that helps them reach new customers and grow their business. By focusing on website design and optimization, local SEO, content marketing, social media marketing, and ongoing maintenance, The X Concept was able to help them stand out in a crowded market and attract more customers than ever before.