Wix, on the other hand, is a website builder that is known for its ease of use. It is a closed-source platform, which means that the code is not available for users to modify. While Wix does offer a wide range of templates and tools for building a website, the customization options are more limited compared to WordPress.

WordPress is a content management system (CMS) that is known for its flexibility and customization options. It is an open-source platform, which means that anyone can use, modify, and distribute it for free. This means that there are a large number of themes and plugins available for WordPress, which allows users to easily customize the look and functionality of their website.

One major advantage of WordPress over Wix is that it is more SEO-friendly. WordPress is built with SEO in mind, and there are many SEO-specific plugins available, such as Yoast SEO, that can help users optimize their website for search engines. Wix, on the other hand, has fewer built-in SEO options and fewer third-party SEO tools available.

Another advantage of WordPress over Wix is that it is more scalable. WordPress can handle a large amount of traffic and can easily be expanded with additional features and functionality as your website grows. Wix, on the other hand, may struggle with high levels of traffic and may not be able to handle the same level of customization and expansion.

WordPress also has a larger developer community compared to Wix, which means that there are more resources available for troubleshooting and problem-solving. Additionally, WordPress websites can be easily transferred to a different host or developer, whereas Wix websites are tied to the Wix platform.

In terms of pricing, WordPress is generally more cost-effective in the long run. While Wix offers a free plan, it is limited in functionality and displays ads on the website. To remove the ads and access more advanced features, users must upgrade to a paid plan. WordPress, on the other hand, is free to use and only requires a paid hosting plan and domain name. While hosting and domain name costs can add up, they are often less expensive than a long-term Wix subscription.

In conclusion, WordPress is a more flexible and customizable option with better SEO capabilities and scalability compared to Wix. It is an open-source platform, allowing users to easily modify and customize their website. It also has a larger developer community and offers more cost-effective pricing in the long run. We are looking into a long term investment and anything that will be limiting the productivity of your business in any short term or medium term.