Why use a marketing consultant?

July 2, 2018

As you know there are different business structures, some of them being larger than others with teams larger and others. When a business is expanding, the need to have someone with experience entering the marketing team is key. You can either hire someone or use a marketing consultant.

Skills and Experience

There are different levels of skills and experience, having someone that has both is key. Let’s look at the consulting business model, and the marketing agency business model.

marketing consultant

Marketing Agency

Usually a team of people with different sets of skills and experience in specific tasks. Could it be Web Development, Search Engine Optimization, Content Marketing, Email Marketing, Social Media Marketing, Community Management… Above that you have a project manager. He is like the conductor in an orchestra, he will be assigning tasks to the execution team and make sure everything is going smoothly. Above him you have the executive team, which usually takes care of the sales and client relationship. When you think of it, this is quite a big team… even though there is remote business model, there is the need for a large office, salaries, and a lot of clients to keep everything afloat.

Marketing Consultant

A marketing consultant is usually someone well rounded that will be able to take care of all the aspects of the marketing and will be really well trained in project management, if successful. If a consultant does not manage his time well, he won’t be able to be successful. The consultant will have more of an in-house feel, as he will get inside your business and analyze how your organisation functions, and make sure to have your team involved within the strategy and tactics.

marketing consultant

The X Concept business model

When first created, The X Concept started as a full fledge marketing agency. Then during the recession, it became a sole operation as Charles Oreve, it’s CEO being a marketing consultant to adapt to the economic situation. For the past few years, we kept the Marketing Consultant business model. Like that we can keep complete control of the three steps of the marketing operations.

Our CEO, as a consultant will therefore be the one taking care of all aspects of your marketing operations. Strategy with over 17 years experience and a proven track record when it comes to B2B and B2C organizations. Elaborating tactics to put these strategies in place. When it comes to execution, everything is done by him, in house. We do not outsource any of our development activities. We have strategically sourced local freelancers to use for some tasks such as copywriting.

“I strongly believe we are the best of both worlds, and are able to help companies of all sizes and all growth stages. We have some preferred partners that  we will recommend for specific tasks, now I have been able to manage projects of all types and sizes myself for a very long time, and clients appreciate this.” says CEO Charles Oreve.

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